Showing posts with label Cyborg. Show all posts
Showing posts with label Cyborg. Show all posts

Wednesday, 24 August 2011

Oh Jo, Make Me a Cyborg

By Samantha Cohen

The following is the fifth piece in our series on Lady Gaga’s “Yoü and I.” For previous analyses, click here.

This year for my August 16 birthday, Gaga released a fantastical-violent video-world containing my favorite things: cyborgs, “nature,” mythical creatures, dolls, Jo Calderone. Also on my birthday, a friend sent me excerpts of Martin Buber’s essay I and Thou. The umlaut on “Yoü and I”’s “u” makes me almost think that Gaga intends for me to connect her video with the German essay, and I’m going to. Also, I’m going to argue that Gaga creates a world in which real love involves violence and objectification; a world in which cyborg love is the best kind.


So okay, Buber says that an individual person has no spirit – spirit exists only in the connection between two people. And the lovers in “Yoü and I” do animate each other, make spirit together, etc., but also something else is happening here. Buber laments this something else. “All response,” he says, of a You to an I, “binds the You into the It-world” (1). The beloved, in other words, never escapes becoming an object.


But in “Yoü and I,” as opposed to in I and Thou, objectification and spirit-making are part of the same process of becoming.

The world of the “Yoü and I” video challenges the idea of the natural: who can say that the fields are natural while they’re traversed by a cyborg? Who can say that anything’s natural in a world that contains mermaids and phoenixes? In becoming an object in “Yoü and I,” the beloved takes her place in the world; she takes on a set of constraints within which to create, to act in a world of other constructions.

“Yoü and I,” obviously, is about relationships. We see a lot of them. I’m going to go relationship-by-relationship below, discussing the spirit-making/objectification in each.

CYBORG GAGA

The video opens on an already-object Gaga – Cyborg Gaga. Cyborg Gaga has obviously already gone through a relating process that has both turned her into an object and given her the spirit that enabled her to disappear (in order to make art?) for two years.


Cyborg Gaga sets up early the pain and the necessity of becoming an object. The lanyard straps of her high heels are cutting her, making grotesquely bruised and bleeding ankles, yet she’s returning to Nebraska for a man who wants her “in a corner of (his) bar with (these) high heels on.” She’s returned to re-undergo the bloody process of objectification. Cyborg Gaga craves to be an object, and thus to be re-animated.


The lyrics also reveal Cyborg Gaga’s desire to be an object in that she’s returning specifically in order to be her lover’s “baby doll.” In the world of this video, we see that baby dolls are not innocent. The baby doll in the video’s intro is displayed by a ghoulish ice cream truck driver, and Cyborg Gaga’s reactions are both to nuzzle the doll to her face, as well as to wince and cower from it. I read these opposite reactions as illustrative of Gaga’s desire to both be and possess a love object, as well as her fear of the painful process of transformation.


JO CALDERONE AND NATURE GAGA

So I want to argue that Jo Calderone is not a hetero man but a queer butch or else a drag king. Mostly my rubric for this is the same know-it-when-you-see-it approach that my high school English teacher claimed applied to both good writing and pornography, but also, I’ll turn to Judith Halberstam. Halberstam makes a distinction between “Butch Realness” and “Femme Pretenders” (classifications I might change to simply “butches” and “drag kings,” as I think drag needs some degree of camp in order to qualify, and also that it’s problematic to use some kind of “natural” butch- or femme-ness to make distinctions between “real” drag and “pretend” drag, but I’ll use Halberstam’s terms). Halberstam says that we can recognize “Femme Pretenders” by “heavy eyebrows…deliberately overdone” (check), and by poses that are “deliberately, loudly theatrical and even parodic” (check, check). Jo’s beer bottle throwing, snarl, shoulder action, and anachronistic greaser style mark him, I think, as queer. Along with the spelling of his name, the typically female Jo rather than the male Joe.


The queerness of Jo and Nature Gaga’s relationship is important in this video because it demonstrates that objectification is part of all love relationships, not only heterosexual/heterosexist ones – that feminism will not lead us to a world without human-objects, nor should we want it to, for reasons I’ll get to soon. Objectification between Nature Gaga and Jo comes, though, through consensual BDSM, which is not fully enacted here, but is clearly suggested, I think,


We see Gaga’s consent in this relationship when she slaps Jo’s hand away playfully, showing her agreement to enter into a relationship of slapping/grabbing, as well as asserting her agency not to be slapped or grabbed. The violence in this relationship is ironic and playful, while also doing the necessary objectifying work.

Jo, too, is aware of his own object status. He poses and postures, greases his hair and rolls up his sleeves for Nature Gaga. (And for us. Mm.)


So here’s why, according to Donna Haraway, we shouldn’t want not to be objects: Haraway describes the cyborg condition as a shift from “white capitalist patriarchy” to “informatics of domination” within “a post-gender world” (3). Her A Cyborg Manifesto critiques the feminism of the 70s that would have goddess-women frolicking in a field, howling at the moon. The earthy nature goddesses in “Yoü and I” may be free, but ultimately they’re prancing in circles in boring nightgowns, incapable of real action in the object/cyborg-world. By opting out of objecthood, they’re opting out of personhood. They barely interact with each other, making them spiritless, Buberianly speaking. They do not sing.

Through objectification and playful domination, it seems, Jo Calderone has rescued Nature Gaga from her fate of field-prancing and brought her into the It-world, which is where she is able both to have a love relationship, and to make music. We see, near the almost-BDSM moment, Nature Gaga running fierce and determined toward the camera, away from the coven of goddesses. Also just after that moment, Gaga is playing the piano with more animation (spirit) than before, and her body movements take on a robotic (cyborgian) quality.


VIRGIN BRIDE GAGA AND HER HUNK

Let’s contrast the kind of objectification and domination between Jo and Nature Gaga with those practices between the video’s traditionally patriarchal couple: Virgin Bride Gaga and her Betrothed.

The wide-eyed and worshipful Virgin Bride Gaga is being treated as an object, but she isn’t aware of her status as such. Virgin Bride’s Betrothed unwraps her possessively, engulfingly, but Virgin Bride Gaga hasn’t consented, as Nature Gaga has, to the terms of her objectification – she’s too innocent to be capable of consent. Though the bride’s Hunk enacts the least amount of physical violence on his love object of any of the video’s lovers, he is somehow the creepiest. There is no question of future violence toward Virgin Gaga, and not seeing it only makes it more menacing. This video has already established a world in which no one is innocent. Virgin Bride demonstrates that innocence is not a thing to strive for, as innocence only means surrendering to objectification without really consenting.

Besides being childlike, Virgin Bride is ghosty and ethereal. She’s see-through. And I see her see-through wedding as a critique of the flimsy love narrative propagated by popular media – a critique of the idea of love as cute and non-violent and transcendent. The sweet, transcendent love between a virgin bride and a strapping hunk does not exist in the actual world of this video: in this video-world, in order to transcend, you have to become a ghost.

RELATIONSHIPS IN THE BARN

For me, the world of the barn is a world of metaphor, an unconscious world. Here, there are more incarnations of Gaga than I can confidently count (it’s unclear who is the same self and who is Other) and time passes nonlinearly, as in dreams. (Is the black-haired Gaga in a water chamber, for example, pre-mermaid Yuyi, or a failed attempt at mermaid making, or something else all together?) Is the male lover person creating or caring for these hybrid Gagas? The barn represents visually and non-logically what is happening in all the video’s relationships: object-creation, unspeakable violence, tenderness, love, myth-infusing, hybridity.


CLOSING THOUGHTS & CYBORG GAGA, AGAIN

Buber says, “Only silence toward the you…leaves the You free. Where Buber seems to present this leaving-the-beloved-in-silence as a non-option (or a tragic option?), in the world of “Yoü and I” the leaving, optimistically, is an option. We see the Is in this video leave their Yous free via silence here: Jo postures and puffs and looks at the sky, leaving Nature Gaga free to experiment with her music. When her lover leaves, Mermaid Yuyi flips her tail excitedly and has little moments of exultation in her new objecthood. And Cyborg Gaga has left for two years, she says, imaginably to be in a free and silent state, but is now returning for more objectifying love. Solo freedom, it seems, is the other side of object-love, but the free in this video are relation-made objects already. In this world, Spirit-imbuing objectification-love can happen, and then silent freedom, in cycles that range from a song bar to two years.


At the end of the video, we see Cyborg Gaga’s face, and it is the first face in the video that we trust, that isn’t menacing or empty in some way, and we realize that this is because we, the viewer-lovers, have created Cyborg Gaga. She is our object. By watching, we are guilty of this process of objectification-love, but also we are responsible for making Gaga possible – for entering into the relationship that makes the spirit by which she creates.

Works Cited:

1) Buber, Martin, and Ronald Gregor. Smith. I and Thou. New York, NY: Scribner, 2000. Print.

2) Halberstam, Judith. Female Masculinity. London [u.a.: Duke Univ., 2006. Print.

3) Haraway, Donna Jeanne. A Cyborg Manifesto: Science, Technology, and Socialist-feminism in the Late Twentieth Century. 2009. Print.

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Friday, 19 August 2011

HER AND ME

By Devin O’Neill & Mrs. O’Neill

The following piece is the second analysis in our series on Lady Gaga’s video for “Yoü and I”. For the first piece, click here; for the second, here.

We’ll begin colloquially, since the video takes place in the country.

Having little bits of metal implanted in your face and arm fucking hurts. In fact, the entire video hurts. Even the shot of her high heels looks painful, though nothing’s involved but dirt, grass and shoes. Maybe that’s saying something about high heels. Maybe that’s saying something about a lot of things.

Women are cyborgs. People in relationships are cyborgs.

Donna Haraway basically seemed to think that anything that could be parsed as two interlocking systems could be deemed cybernetic, because the distinction between the “natural” and the “artificial” didn’t mean much to her. But we see the violation of the body’s boundaries in this video and in general, in terms of cybernetics, as painful. Robocop did not look comfortable, and neither does Gaga. What does that mean about falling in love?


These implants aren’t the only painful situations in the video. There are allusions to restraint and suffocation – a mermaid outside of the water might have trouble breathing. Those prominent gills have nothing to draw in. She’s being taken care of, but a huge proportion of the scenes in the video look very uncomfortable.

There are two notable exceptions: her wedding scene and her scene with Jo Calderone.

These are worth looking at, firstly to discover if they actually are exceptions.

I can’t think about Jo without thinking about Carl Jung. The Anima and Animus, psychic shadow-personalities created from the repressed femininity in males and the repressed masculinity in females, that act at gateways, guides to the deep areas of the subconscious. The essentialist ideas implicit here cause problems, and I wouldn’t be so on board with them except for the problematic nature of Jo himself.

He’s male, and this makes him somehow different from all of Gaga’s other creations. He received an enormous amount of attention for this. Why?

Let me put this another way: Jo throws into stark relief the fact that all of Gaga’s other images and personas, while infinitely mutable, have all been decidedly female. She isn’t as amorphous as we thought. There’s something about men.

But here, at last, she gives us a man. And she has a very special relationship with this man.

Both Jung and Aliester Crowley would argue that an individual’s marriage to herself is one of the most self-actualized accomplishments in human psychic life. And that’s what Gaga’s giving us here. The force inside you that makes you fall in love, that makes the whole world seem aglow and full of butterflies? That comes from you, and gets projected onto the love-object. You can have access to that feeling whenever you want.

Is Gaga in love with Jo Calderone?

One would sculpt a male identity based on a male ideal. A possible answer is “yes”.

So we have her and Jo loving and doving in the cornfield. But we also have a very literal wedding taking place, with a gorgeous model, this acknowledgement of the other.

This other, though, is performing surgeries and violations of pornographic proportions on the pain-nerved body of our ingénue. The aggressive imagery stands in stark contrast to the upbeat rock and roll of the track. Why all the violence?


We have, here, the narrative of human love as process. Because Gaga understands something important about love, something blindingly obvious but something that often gets left out of the media’s portrayals and our own perceptions.

Love is pain.

Her example-narrative points us not to a single moment of love, the happy moment, the moment of butterflies, but to the entirety of romantic engagement as a process viewed in four-dimensional space. Five dimensional, even, because of all the layering of metaphor. Consummation is thrust in our face at the same moment as agony, and it’s all soundtracked by a rousing stomper of an uplifting track that closes Gaga’s religious statement of an album. She says, watch me get surgery performed, watch me experience pain and suffocation, and watch me do it triumphantly. Watch me get married, too. Watch me do it all at the same time.

Love and mating are engagements in which both systems involved must open to the interaction. Parts mesh, gears grind, and things get snapped off. Love is violence and collision; I’m sure Ballard would agree. Love is the creation of the cyborg, the amalgamation; it’s the ultimate surgery on our subjectivity. This is the surgery that’s being performed in the video, and whether the interaction is between Gaga and the other or Gaga and herself is ultimately immaterial – when say that we must come to love ourselves, the violence of a bifurcation has already taken place.

The oxygen mask offered to the mermaid. The splitting of the self. The longing, and the eternal gap, and the tiny, glorious moments of consummation we get. These processes are the reward for living and loving. The processes themselves. The entire picture, and the slow disassembly, throughout our lives, of the chrysalis of ourselves, the imprisoning neurosis of our own individuality. Learn to love, and learn to die. Be ready.


Grant Morrison has declared, in lectures and in writing, the end of the individual in favor of a kind of willful schizophrenia, the development of multiple personalities to avoid the ego’s calcification and lack of options toward being. What a charming idea: two of those multiple personalities could get married.

You can marry yourself.

But you can also marry somebody else. The meshing is never easy, and you do it at peril of the disruption of your current system of self. But this pain, this surgery, is celebrated by Gaga. This song is triumphant and liberating and the video should be viewed the same way; we should marvel at this gorgeous violation of becoming, we should glory in the dirty obscenities of love as thoroughly as we celebrate its beauty. The video forces us to confront both sides of the coin at once. It’s a tesseract diagram of how to love, and we should not just examine it. We should go beyond that, and examine our own lives, loves, and pains in the same way. In five-dimensional hyperspace, the way they actually exist. They’re beautiful that way.


Photographs and video from Devin and Mrs. O'Neill's honeymoon album.

Author Bios:
Devin O’Neill is a writer, performance artist, PR practitioner, and compulsive liar. He enjoys things he shouldn’t, on purpose, and tries to get other people to enjoy them too. Some of his projects can be found at http://www.popocalypse.com/ and at http://devinoneill.blogspot.com/.

Mrs. O'Neill is a psycho.

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Tuesday, 16 August 2011

The Perceptual Marriage: Notes on “Yoü and I” and Future Work

By Roland Betancourt


In June of last year, the Internet was abuzz with the news of a mysterious new model posing for Vogue Hommes Japan. His name: Jo Calderone. Soon after, following much careful formal analysis and an interesting back-and-forth of Tweets by Perez Hilton, it was clear that this hot new model was Lady Gaga. It was in this exchange that Gaga first used the phrase “Born This Way,” and Jo Calderone inaugurated the Born This Way project as its indirect poster child. Since that moment, I have been waiting for Jo Calderone to reemerge, I have written a chapter on him for the upcoming Stigmata book, and I believe him to be crucial in Gaga’s articulation of technology and her body as a shared medium for visual (re)production.

While in London recently, I tried to view the film of the shoot at SHOWstudio right before the show ended. Mysteriously, I was turned away because the basement had allegedly flooded a few weeks previously. Jo Calderone’s Twitter account, which had been dormant for almost a year, tweeted again on 2 June. It seemed that the Jo Calderone project was back in full swing, possible for “The Edge of Glory” video. However, as we now know, the original video for that – which was to contain an Enrique Iglesias-type, mermaids, and plastic surgery – never happened. Now, the parallels between the Edge video that never was and the newly released “Yoü and I” are quite evident from what little we know. Was that basement really flooded? Did anyone see the Jo video in London? (I encourage responses from readers regarding this.) What is clear is that the Jo Calderone project suddenly withdrew from the private exhibition space (the video would only be shown in house), and reemerged onto the world stage. This signals an important shift in Gaga’s trajectory, particularly after various videos that, while visually interesting, were mainly driven by Laurieann Gibson’s choreography.

I would argue that the project is complete. Lady Gaga’s “Yoü and I” completes the Born This Way cycle. It all ends here. However, the fate of Jo Calderone is still left in question. Nicola Formichetti cited him as “Jo Calderone” in the wardrobe credits, along with Gaga and Taylor Kinney. Thus, the identity is still in place. When he reemerged on 2 June, Jo Calderone tweeted, “Society’s projection, should not be your reflection. If you’ve ever felt rejection, feel safe by my protection.” The rhyme scheme here suggests that this is most certainly a fragment from a new song. After all, Gaga did a similar thing with Judas lyrics months before the song came out. Thus, Jo Calderone who began the Born This Way album campaign, reemerged to complete it – and, perhaps, inaugurate the next phase in Gaga’s project.


The video also suggests an important shift in Gaga’s work, one that has always been there in statement, but lacking in visuals: the union of body and technology. The opening figure of Gaga is her new trajectory. Her feet are torn from her fashion, her body is inserted with implants, and her large hat echoes a geodesic solar panel. The image has some immediate parallels with the cyborg-like jewelry that Beyoncé donned as her alter-ego Sasha Fierce. Additionally, this potent image of the Gaga cyborg was foreshadowed the video for “Paparazzi,” when Gaga emerges from her wheelchair in Mugler body armor. Hence, we see in this proud heroic image that dominates the landscape an empowered technological Gaga, who has always tried to unify technology and fashion, and has noted the importance of social technologies in her craft.

The very idea of the cyborg, post-human body, is the unification of the organic sensorium with the distributed agency afforded by technological networks. Therefore, I would argue that Gaga is heading toward a deeper articulation of technology and social media – developing, of course, upon her BTW work that is centered on the body as a medium for infinite births. This is also a line of thought that has been of crucial interest to Nicola Formichetti, and that defined the structure of his Gothic-inspired, social media saturated Mugler show. Perhaps this will develop in fruitful ways that question the usual networks of circulation – like Björk’s exemplary new iPad-app album Biophilia.

The lyrics offered by the Jo Calderone tweet and his deployment in the video demonstrate an interesting train of thought: Jo Calderone as a personal projection. The projection has been an important, yet under-analyzed concept in Gaga’s work. Not only does the medium feature prominently in her concerts (particularly in the interludes and the “Dance in the Dark” opening of the Monster Ball), but it also appears in the Manifesto of Little Monsters. The Manifesto reads:

It is in the theory of perception that we have established our bond. Or, the lie, I should say, for which we kill. We are nothing without our projection. We are nothing without our image. Without the spiritual hologram of who we perceive ourselves to be, or to become, in the future.

Gaga has paralleled one’s image to one’s own projection, a present and proleptic projection. The image, the projection, the reflection are triangulated in the ideological space of perception, that is “the theory of perception.”

This “theory” seems to be a coherent – or, rather, consistent – contemplation on filmic viewing that resonates strongly with Christian Metz’s theory of film perception. Metz writes,

There are two cones in the auditorium: one ending on the screen and starting both in the projection box and in the spectator’s vision insofar as it is projective, and one starting from the screen and “deposited” in the spectator’s perception insofar as it is introjective (on the retina, a second screen). When I say that “I see” the film, I mean thereby a unique mixture of two contrary currents: the film is what I receive, and it is also what I release, since it does not preexist my entering the auditorium and I only need close my eyes to suppress it. Releasing it, I am the projector, receiving it, I am the screen; in both these figures together, I am the camera, which points and yet which records.

This process of projection is crucial to the medium of film, which is distributed across the space of the auditorium, residing neither in the projector or the screen, but in the locus of experience: the viewer as receiver. Gaga develops this thesis as a structure for the articulation of identity. (Neil Leach has applied Metz for similar purposes in his article “Belonging: Toward a Theory of Identification with Place,” in the Mining Autonomy [2002] volume of the architecture journal Perspecta.)

Gaga’s work here takes on an interesting project by slowly inscribing identity onto the act of viewership, thus empowering her users as viewers. Through the act of viewing, the viewer “poaches” the text (to use Michel de Certeau’s term), making the narrative their own in their interpretation. However, there is also a bodily confusion between the screen, the camera, the projector, and the body. Thus, the cyborg image of Gaga is theoretically paralleled to the image of Jo Calderone, who is a reflection/projection of Gaga.


The video has a simple reading, one that helps this argument: “You will never find what you are looking for in love, if you don’t love yourself,” as Gaga tweeted with a preview still of the video. Quite simply, the video is “about” having to love oneself before one can love another. Hence, Jo Calderone standing in for her lover, Nebraska, is Gaga’s depiction of loving herself. After all, Jo Calderone has important resonances with Gaga’s (infamous?) boyfriend Lüc Carl in his stripped-down drinking, rocker look. However, what are we to say about that pale, white Gaga who smiles at the camera in a daze most of the times, noticeably not even singing the lyrics? Her body seems to echo a white canvas, the space of the representation of the image – this is a thesis that I have found crucial to the rule of Jo Calderone. Here Gaga and Jo Calderone are caught in a complex relationship of projection and screen (the perpetually absent body, of course, is that of Stefani Germanotta), but the act of performing and viewing Gaga is defined by their unified relationship. Her cyborg-self presents us with the same image, but in this viewing she is a compound of the technologies and social networks of (re)production through which we, as an audience in a global public sphere, view her.


This hybridity is again doubled by the image of the mermaid YÜYI, whose name I would argue is a unification of “Yoü and I” – the “and” replaced by a “y,” as in Spanish or merely phonetically, Yoü-y-I. As a hybrid creature, she serves precisely as a union of these tied opposites: fantasy and reality, projector and screen, body and technology, Gaga and Jo Calderone. She is a creation of the lover, but the lover creates various images or permutations of Gaga. As Gaga tweeted, the more you try to alter her the more powerful she becomes.


YÜYI is the marker of a resilient viral image who embodies the full virality of the spectator and the performer, whose image is subject to the manipulation of user-masses. In a telling moment, the lover strokes the glass of her framed fish-tank-like container. She is “still” human – although like “Bad Romance,” the video works against any clear narrative development and thus it would be unwise to carelessly assume a linear chronology to these images. The scene seems to echo myths of Narcissus and Echo, or even the Portrait of Dorian Grey. She stands as a framed image with a spectator that is also a lover and image-maker.


There is a sexualized image-poesis implied, as if the creation of images is a sexual act – the impending virality a desirable venereal disease. The barn house is the artist/lover’s workshop, replete with a model of his creation in the left background. The production is violent, torturous. The figure that emerges in YÜYI is haunting; her fused breasts almost look as if they’ve been seared together. Image production is a sexualized violence. However, one must remember that this is not image production in the traditional sense of a medium (e.g. sculpture or painting), but rather image production is the node of perception, of viewer-filmic interaction in the body of the viewer. We are all YÜYI.


* * *

Lady Gaga is meant to make an important announcement on Thursday with the official release of the video. There are many things that she may well announce. Perhaps, a new song that involves Jo Calderone, probably the Born This Way Ball. However, given the strong themes of union and hybridity, I am left to wonder if there is not a big autobiographical secret encoded into this video: the video concludes with the wedding scene. A virginal Gaga is betrothed to her torturer, her image-maker, her lover. Most of the costumes featured in the video were, as usual, from major fashion houses, usual collaborators, and a few in-Haus designs by Perry Meek. One notable custom item is the veil, made to match the wedding dress. This wedding dress is credited by Formichetti on his blog as “WEDDING DRESS BY VINTAGE NORMA KAMALI (SPECIAL THANKS MRS GERMANOTTA).” The use of her mother’s wedding dress is a charged statement. Given the various articulations and structuring of union in the video, the blatant declaration of love for Nebraska, I cannot help but ask: Is Lady Gaga getting married? Or, perhaps, which “Mrs.” Germanotta is he referring to?


Writer’s Bio
Roland Betancourt is a PhD student at Yale University in the History of Art department focusing on Byzantine art and image theory, with an outside concentration in contemporary art and popular culture. Roland.Betancourt@Yale.edu 

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Wednesday, 9 March 2011

The Trajectory of the Monster: Some Musings on the Ascendance of a Myth and the Decay of the Female Celebrity

By Ella Bedard

The following piece is the ninth in our series on Lady Gaga’s video for “Born This Way.” Click here for our previous analyses of the video.

To periodize Lady Gaga’s work up to this point, I would rather consider the evolution of her music videos than her music. I say this not to dismiss Gaga’s music, but to suggest that we look elsewhere for the artistic intrigue in her work. If, like the editors of this journal, one gives credence to the view that Gaga is not simply a musician but a performance artist, then it is the juxtaposition between her seemingly formulaic music and the bizarre spectacle of the performer that warrants our critical attention. I have suggested elsewhere that Gaga’s remarkably typical pop sound is part of a greater performative statement about identity, cultural conformity, and celebrity. In this short piece, I consider how these themes are taken up in Gaga’s latest music video. In my psychoanalytic reading, “Born This Way” is a comment on the fragmented selfhood of the celebrity. The video reveals how fame creates a disparity between the Ego of “Mother Monster” and the female body upon which that myth is written. However, in order to glean this meaning from “Born This Way,” we must pay attention to the carefully constructed aesthetic of her performance, and how it has changed since the beginning of her career. For this, we turn to the videos.


If we consider the spectrum of Gaga from early videos like “Beautiful, Dirty, Rich” to later epics like “Telephone,” the trajectory goes something like the following. In 2008 and early 2009, when Gaga emerged with hits like “Just Dance” and “Eh, Eh,” she was fairly typical of the pop star type. There was something vaguely grotesque about her bow-hair, but nothing all that off-putting. At the very least, we could identify her by familiar cultural symbols: she had Italian heritage, she was young, she was confident, and liked to party. She was American – irreverently so. Also at that stage, Gaga was pretty unambiguous about her sexuality and gender. Her hips and heels identify her as female; the way she rubs them against her male interlocutors indicates her heterosexuality.


“Poker Face” delivered the first signs of gender ambiguity, which emerged more strongly in subsequent videos. Lyrics like “bluffin’ with my muffin’’ had Barbara Walter’s raising her eyebrows and asking questions about Gaga’s sexual history. Around this same time, a video circulated on the Internet that supposedly exposed Gaga as a man. The video shows her mounting a motorcycle during one of her performances. Apparently we see her penis slip out of her red booty shorts. Of course, the footage is hazy and confirms nothing. In later videos like “Telephone,” Gaga makes allusion to this hype, without setting the record straight.


Also at this time, we saw the emergence of cyborg feminist and post-humanist themes in Gaga’s videos. In “Bad Romance” and “Poker Face,” Gaga’s exudes a grotesque technological sexuality: hers is the smashed-up body where feminine flesh is inseparably twisted with cold hard robotic metal. In “Telephone,” Gaga appears in a skeletal cat suit with deathly white make up: she is woman, she is feline; she is alive, and she is dead. It is not only her status as woman, but also her status as human, that have been thrown into question.

                
To my mind, what is most interesting about Gaga is how she performs herself as a contingent site of citation. This is best encapsulated in the heavily collaged video for “Telephone,” where Gaga alludes to a plurality of possible identities without settling in any one. She has cultivated an elaborate aesthetic of pastiche, citing the style and sound of Madonna, Cher, and others. She is subversive and commercial, gendered and not, original and derivative. By continuously switching roles, she complicates these dualities and reveals how her identity, like any identity, is a contingency and a performance. She succeeds in her failing to play every part; she is unique only insofar as she acknowledges that her celebrity identity is a mimetic performance that draws on the gendered performances of her predecessors.

As a self-styled Fame Monster, Gaga’s acknowledges the extent to which her identity is constituted through the recognition of her followers. The ambiguities that surround Gaga reflect the myriad of contradicting sources that inform her identity. As her career progresses and Gaga becomes better known, we become increasingly less certain about what Gaga is. This is because Gaga is only the collage of photos and Internet rumors that constitute her celebrity. She is a reflection of the pluralized and fragmented field of information through which she appears for our consumption.

Though Gaga’s aesthetic has changed significantly over time, the theme of celebrity is ever-present throughout the disparate phases of her career. In my reading of Gaga’s work, fame is synonymous with Ego, and is used to illustrate the performative and socially constructed nature of the Self. In his psychoanalytic writing, Jacques Lacan famously describes the paranoid-narcissistic structure of the “I”. He argues that the Ego is specifically not the reality-mediating faculty of the individual, but a form of alienating misidentification. The person whom “I” recognize in the mirror – the self that is reflected for me in the other – has homogeneity and wholeness that “I” find at odds with my own disjointed experience of selfhood. One always feels the gap between herself and the seemingly totalized other that stands before her. As opposed to competing with the wholeness of her reflection, the subject alienates her sense of self to it. It is this alienation of self to our spectral other that allows us to look in the mirror and proclaim “that is me!” Yet that projected and imagined self will always be a lie – an ideal – that one strives for but continuously fails to embody. In an attempt to banish the feeling of lack at the core of our being, we seek affirmation, love, and recognition from the other.

As Gaga acknowledges in the “Manifesto of Little Monster,” she exists by way of the mutually constitutive relationship between herself and her fans.

So, the real truth about Lady Gaga fans, my little monsters, lies in this sentiment: They are the kings. They are the queens. They write the history of the kingdom, and I am something of a devoted Jester. It is in the theory of perception that we have established our bond. Or, the lie, I should say, for which we kill. We are nothing without our image. Without our projection. Without the spiritual hologram of who we perceive ourselves to be, or to become rather, in the future. When you’re lonely, I’ll be lonely too. And this is The Fame.

This manifesto reads very differently from the “Manifesto of Mother Monster,” which Gaga recites at the beginning of the “Born This Way” video:

On G.O.A.T, a Government Owned Alien Territory in space, a birth of magnificent and magical proportions took place. But the birth was not finite. It was infinite. As the wombs numbered and the mitosis of the future began, it was perceived that this infamous moment in life is not temporal, it is eternal. And thus began the beginning of the new race, a race within the race of humanity, a race which bares no prejudice, no judgment but boundless freedom.

Whereas the “Manifesto of Little Monster” acknowledges Gaga fans as the source of Gaga herself, the “Manifesto of Mother Monster” inverts the relationship, positing Mother Monster as first mover. In this creation myth, Gaga is the cause of the “new race” of little monsters. While the first manifesto explicitly acknowledges Gaga as a projection of her fans, the second manifesto denies this mutually. This is because the second manifesto is a performance of the projection. She is enacting the lie that she alludes to in the first manifesto – the lie “for which we kill.” And in fact, as we see in “Born This Way,” the negative side of this myth is destroying the physical body of Gaga, the site upon which the “spiritual hologram” is projected.

The moment the ego is constituted, a false dichotomy is created between the idealized ego and the failing self. This bifurcated “I” is the lens through which one perceives herself and the world: it is the constitutive distortion that will forever inform her perception of reality. The mythology that initiates the symbolic order of “Born This Way” introduces us to two Gagas: the good and the bad. However, when visually represented, the dichotomy is perhaps more accurate described as a division between Immortal Gaga and finite gaga.


“Born This Way” dramatizes the paranoiac-narcissistic symptoms of the fractured ego. As her celebrity grows, Captial-G Gaga becomes a more powerful, more intimidating Ego-ideal, which gaga can never live up to. The idealized Gaga sits bathed in light, surrounded by religious imagery. She is the “Spiritual Hologram,” the Gaga we constitute through our adoration. The anemic gaga who appears naked and in skeletal make-up is the negative image of that Goddess. As her Celebrity grows and the mythologized Gaga becomes a more powerful and convincing mirage, the disparity likewise increases between the idealized Ego and her finite counterparts, whom we see in varying states of decay.


The gaga who dances naked reveals the aggressivity buried in the narcissistic structure of the ego. There is something menacing about the way she moves. Whereas the added boniness on the face and shoulders of the eternal Gaga contributes to her regal expression, this same makeup on the dancing gaga gives us a different impression. We see how the desire to live up to her own image has taken its toll on the physical body of the celebrity. This gaga is what threatens the beloved Ego with disintegration. Likewise, in skeletal makeup, gaga dances freely, sometimes touching herself. She rejoices in the death of the Ego – that is, in her own death, which is the death of an impossible myth. She begs us to believe that she was born this way, while the visual juxtaposition between the two Gagas serves to undercut the song’s lyrics and fill them with irony. She is both Gaga and gaga, both Mother-Monster and the excess that disrupts the phantasm of the Ego-ideal. Simultaneously one and many, she exists somewhere in between, in that indiscernible zone between herself and her fans: and this is the Fame.

Author Bio:
Ella Bedard is a student of contemporary history, culture, and criticism in Halifax, Nova Scotia. This year she will be moving to Toronto where she hopes to pursue her interests in performance, gender ambiguity, and Gaga.

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Wednesday, 10 November 2010

Gaga in Oz: Hearing The Woman Behind the Camera in Lady Gaga's "Paparazzi"

By Ayah Rifai [i]


Whenever I watch a Lady Gaga music video, I cannot help but recall Richard Wagner. But what could a twenty-first-century shock-and-awe pop icon possibly have in common with a nineteenth-century German operatic composer? I believe that what distinguishes Lady Gaga (née Stefani Joanne Angelina Germanotta) from all other artists on the pop music scene today are her aspirations for a modern day Gesamtkunstwerk, or total artwork, a term that Wagner coined to describe a work in which drama, music, poetry, and material art would be synthesized and united to create a new and complete art form. In a 2008 interview with DJ Ron Slomowicz from The New York Times Company, Gaga describes how she conceives her artwork as a “whole package”:

I don’t write records and then decide what the video will look like. I instantaneously write things at the same time so it’s a complete vision, the song, and the visual, the way that I would perform it on the stage. It’s something that all comes to me at once. So when I say I make the music for the dress, the dress is a bit of a metaphor for “I make the music for everything,” for the entire performance vision.  (Slomowicz 2008) 

As a brazenly outspoken woman with outrageous costumes and gender-bending performances, Gaga has recently become the subject of much scholarly attention – and rightfully so. Her songs, such as “Telephone,” “Bad Romance,” and “Alejandro,” have been eagerly analyzed under the umbrellas of cultural studies, film studies, and queer studies, to name a few. Indeed, numerous writers have discussed to a fascinating and highly-illuminating degree the imprint her spectacles and persona are leaving on our zeitgeist. Yet, writers’ critical reflections seem to venture only into half of Gaga’s artistic vision or “package,” leaving out what I consider to be the root of what that she does: the music.

In this essay, I seek to bridge the lacuna by shedding some light on the oft-neglected musical aspects of her “total artwork.” My analysis will consider various dimensions of “Paparazzi,” a 2009 hit from the 2008 album The Fame, which is usually relegated to the periphery of writers’ critical lenses when compared to Gaga’s more recent songs. Applying Michel Foucault’s theories of surveillance and power, I will demonstrate how “Paparazzi” contributes to Gaga’s strategy of legitimizing her fame before it has actually occurred. In the second half of my essay, I will examine how Gaga projects her feelings about the problematic yet symbiotic relationship that celebrities maintain with the unrelenting paparazzi through the video’s music and visuals, and how this ties in with her ultimate mission to garner fame.

The (Balcony) Fall from Grace       
Before delving into the music, it behooves us to recount the video of “Paparazzi” in order to contextualize the musical analysis. Directed by Jonas Åkerlund, the full-length version of the video is an approximately eight-minute mini-movie starring Gaga the celebrity and her boyfriend, played by the Swedish actor Alexander Skarsgård. The scene opens in Gaga’s seaside mansion with someone playing melodic fragments and minor chords on a piano.[ii] This detail lends the scenic atmosphere a sense of intimacy, as the piano often recalls bourgeois homes. But within seconds, the viewer discerns that this feeling of comfort and privacy is to be shattered. As Gaga and her boyfriend move to the balcony while kissing and embracing, a stealthy photographer begins taking pictures of the couple. In the background, the piano chords become louder, more unstable, and more tumultuous, reflecting Gaga’s unease and foreshadowing her impending downfall. When Gaga realizes that her boyfriend has set her up to the tabloids, she struggles to escape his embrace only to be thrown over the balcony, falling in slow motion.[iii]


Gaga is next shown lying on the pavement in a pool of her own heavily stylized blood, with the paparazzi swarming around her. The image of our poor starlet’s accident is carefully arranged and aestheticized – an artistic detail that will shape how we view all subsequent female victims in the video. As the paparazzi, exclaiming “Beautiful! Beautiful!,” shamelessly snap pictures of her seemingly lifeless body tabloid headlines flash on the screen that read, “Lady Gaga Hits Rock Bottom,” and “Lady No More Gaga.” Their actions in this segment reveal the paparazzi’s eagerness to photograph tragedy – where a star’s death represents the ultimate shot – while their words reflect the media’s general tendency to abandon a star when she no longer conforms to society’s standards of able-bodied beauty.

The following scene reveals a disabled Gaga getting out of a limousine with the aid of her hired help. Gaga dances in a wheelchair and then on crutches with her troupe of butlers and maids, while donning a metallic garment and helmet that vividly recall the cyborg-like outfit seen in George Michael’s 1992 “Too Funky” music video.

Gaga in “Paparazzi,” dancing on crutches in a cyborg-like outfit.

A runway model’s outfit in George Michael’s “Too Funky” music video, indubitably the source of inspiration for Gaga’s costume.

This video features Michael videotaping models as they strut down a runway to the beat of his tune by the same name. As we will see, “Too Funky” offers more than a mere visual quotation for Gaga’s “Paparazzi,” for it reveals the ways in which an ostensibly behind-the-scenes George Michael is really in control of the women’s images, mediating them to us, the viewers.  Gaga’s dance is at once graceful and awkward, with her abrupt, robotic moves, lending her an inhuman aura. Here, Gaga shows that her relationship with haute couture runs deep, even to the extent that the implements designed to aid her disfigured body are high fashion.

As various scenes in the mansion flash before us, we see dead models in full makeup lying on the ground, including a maid who bleeds gold, another who has hanged herself, and yet another woman in the garden with her body eerily contorted and wrapped in plastic.


These scenes are sinister, yet aesthetically pleasing and surreal, for the women’s images are captured in a way that beautifies their deaths and makes them disturbingly delightful sights to behold, thereby elevating their deaths to the status of high fashion or art. Gaga is perhaps critiquing the glorification of female deaths in pop culture and the violence perpetrated against women in general, whose depictions have become increasingly fashionable in the media. The erotic portrayal of these murdered women brings to mind, for example, an ad that I stumbled across several years ago for the video game Hitman: Blood Money. The ad depicts a lingerie-clad, presumably dead woman who has been shot in the head and placed amid crimson, fluid-like silk. This commercial resonates with the visuals employed in “Paparazzi,” where post-mortem females are made to look visually appealing.

An advertisement for the video game Hitman: Blood Money.
Note the ad’s caption: “Beautifully Executed.”

The climax of this mini-movie occurs in the scene where Gaga and her boyfriend are sitting in a tea room. The Swede accessorizes his ensemble with an eye patch, which brings to mind the ancient Hammurabian law of “an eye for an eye,” as Gaga plans on punishing him for the nearly homicidal act he committed against her. Gaga, meanwhile, is dressed in a yellow, Minnie Mouse-like unitard with circular glasses. A close-up of this outfit reveals that the pattern is comprised of repeated pictures of Gaga wearing a World War II helmet with mouse ears appended to the top. This image, with its repetitive pattern, recalls the Holocaust survivors of the Pulitzer Prize-winning graphic novel Maus suggesting that Gaga is, by analogy, a survivor of larger scale female victimization.


This detail recasts the light in which we might interpret the deceased women as victims of a larger female genocide, in turn rendering Gaga’s murder of her Swede a sort of revenge for the many women who have been wronged. This interpretation also establishes a thematic connection with the “Telephone” murders in Gaga’s subsequent video. In any case, the surface image of innocence and twee that Gaga’s Mini Mouse costume evokes contrasts dramatically with a more detailed examination of that outfit.

Gaga discretely slips poison into her boyfriend’s drink. Two seconds later, he collapses dead on the sofa, and Gaga has thus been avenged. She calls 9-1-1 and says, “I just killed my boyfriend” with an anime-like smirk on her face. Then the plot comes full circle: as the authorities snap away at Gaga’s deceased boyfriend, she makes her way to a car and gazes lovingly at the paparazzi surrounding her. The images of the previous female victims – beautifully captured in all of their aesthetic gore in the daylight – now juxtaposed with that of the unglamorous and un-gory death of the boyfriend during the night lend the video quite a haunting sensationalism.[iv] Next, images of newspapers flash by reading the following headlines: “She’s Back!!!,” “She’s Innocent,” and “We Love Her Again,” this time highlighting the fickleness and strange devotion (and bad journalism, since she clearly confessed to the crime) of the paparazzi. The final scene shows Gaga posing raunchily for mug shots in jail in another cyborg-inspired outfit, thus concluding where the video for “Telephone” begins.

Through the Looking Glass – But Whose?
What intrigues me about “Paparazzi” the song is how Gaga the star and the vocal persona she portrays are two separate characters. Upon closer examination of the lyrics, the listener discerns that Gaga is not singing from her point of view, but rather from the perspective of a paparazza.  What is particularly striking about the perspective from which Gaga sings in “Paparazzi” is that it seems polarized with her artistic persona presented in the video, yielding a paradoxically empathetic portrayal of paparazzi at first blush. Here, Gaga vividly places herself in the shoes of an ostensibly real person, albeit a person with no individual identity because this nameless paparazza is generally bunched together with a group of many other paparazzi. In other words, Gaga claims to be speaking from an “emic” (insider, paparazzi) standpoint rather than from the more predictable “etic” (outsider, star) perspective, which brings me to my next query: What could possibly compel Gaga to write a song that seemingly empathizes with the very people who presumably torture and stalk her 24-7, waiting for the chance to slander her or to get that lucrative picture?

Michel Foucault might help us clarify why Gaga would devote a song to the merciless paparazzi. Foucault theorizes that the exercise of disciplinary power relies on a mechanism of coercion by means of observation, where those in power are the observers and those upon whom power is exercised are the observed. This form of disciplinary power works to create a knowable people, making them the object of surveillance and control. As such, he posits that oppression depends on supervision (here, oppression might be the surveillance enacted by paparazzi), where increased visibility leads to more control of the person under observation. Furthermore, he argues that through this system of coerced observation, the observed begin to view themselves paranoiacally through their observers’ eyes.  According to Foucault, this mechanism of coercion also contributes to the creation of  “docile bodies”:

What was then being formed was a policy of coercions that acted upon the body, a calculated manipulation of its elements, its gestures, its behavior. The human body was entering a machinery of power that explores it, breaks it down and rearranges it. A “political anatomy,” which was also a “mechanics of power,” was also being born; it defined how one may have a hold over others’ bodies […]Thus discipline produces subjected and practiced bodies, “docile” bodies.

Applying these insights to “Paparazzi,” then, Gaga would have us believe that the reason she is able to present such an empathetic song about the paparazzi from an “emic” perspective is because she has been watched and hounded by them so closely and persistently since her rise to fame that she has begun to see herself through their eyes. In this interpretation, the paparazzi unwittingly function as disciplinarians who cleverly keep stars in line – and perhaps even transform them into seemingly “docile bodies” – because they document them from the moment they step outdoors to the moment they return home. The structures of power and domination certainly include A-listers and high-profile celebrities, and those who follow stars around qualify as one of society’s many disciplinarians in the twenty-first century version of Foucault’s concept of “disciplinary punishment.” To be sure, paparazzi often possess the power to elevate or ruin a star’s career.

In the lyrics to “Paparazzi,” Gaga gives the impression that she has begun to identify closely with her so-called torturers, as if she understands what it is like to be one of them. Gaga appears to be trapped in a metaphorical prison whose captors are her admiring observers, recalling Foucault’s Panopticon, a prison wherein a single guard with a privileged central perspective is able to view all prisoners, but each prisoner is only able to view the central guard. What could be a closer contemporary version of this Panopticon than the paparazzi, who document every moment of a star’s life but are themselves largely invisible, not subject to the same probing observation? In short, the paparazzi enact Foucault’s “disciplinary gaze”: the stealthy surveillance (Foucault’s “eyes that must see without being seen”), the creation and preservation of a visible and knowable people, and even the photographer, our modern day Panopticon guard.

Panopticon

Yet something is amiss here, as Gaga’s perspective of an “authentic” paparazza remains unconvincing – Gaga is hardly a “docile body” without agency, nor is she as victimized as she makes herself out to be. Her portrayal of the paparazza character is not that empathetic. Although the persona Gaga lyrically develops may seem realistic in some respects, she is also a fairly empty character devoid of individuality and agency. In fact, Gaga’s is a rather unfortunate depiction of a woman standing on the outside, longingly looking in on a celebrity’s extravagant life. Furthermore, the lyrical perspective is undermined by the video’s lack of any singular or memorable depictions of a paparazzo or paparazza. Indeed, in the video, Gaga performs her traditional role of the glamorous celebrity and not the paparazza, from whose perspective she sings.

Gaga has provided some food for thought with regards to the ways we might interpret  “Paparazzi.” In one interview, she asserts that the song’s video “explores ideas about the sort of hyperbolic situations that people will go to in order to be famous. Most specifically, pornography and murder” (Lamb 2009). Ironically enough, one could apply this idea to Gaga as well, since she projects herself into this hyperbolic and surreal world in the video specifically so that she can acquire further fame. In another interview, Gaga describes the meaning behind “Paparazzi” as follows:

[It] is about a few different things – it’s about my struggles, do I want fame or do I want love? It’s also about wooing the paparazzi to fall in love with me. It’s about the media whoring, if you will, watching ersatzes make fools of themselves to their station. It’s a love song for the cameras, but it’s also a love song about fame or love – can you have both, or can you only have one? (Slomowicz)

Gaga’s use of “love” in this quotation works on two levels. In the first sentence, she counterbalances fame and love, where love might mean the possibility of a private romantic relationship unmediated and untarnished by the paparazzi, and fame would presumably preclude such a relationship. In the second sentence, however, she describes the love and adoration of the paparazzi, who help perpetuate and maintain her fame. This double definition of love underscores the dramatic tension in “Paparazzi”: What kind of love does Gaga want, fame (and paparazzi/fan love) or romantic love?

This quote also gives us something from which to work with regard to the music. If we focus strictly on the ideas presented to us at the surface level of the song and video, then Gaga’s message is thus twofold. On the one hand, she is acknowledging the symbiotic relationship that exists between stars and their devoted paparazzi: while the paparazzi hound a star and possess the ability to bring her down with one incriminating picture, they are also responsible for elevating that celebrity’s star status. This symbiosis is evidenced in the way Gaga initially reacts to the paparazzi at the onset of her video versus the manner in which she embraces them towards the end. It is also overtly reflected in the tabloids’ opposing headlines of Gaga at the beginning and at the end of the video.

On the other hand, Gaga relays a separate story about having to choose between fame and love. Whereas this emotional tug-of-war is enacted in the video through Gaga’s own actions – having to choose between a relationship (love) and her career (fame) – the music portrays these vacillating sentiments from the perspective of the vocal persona, a paparazza. A closer look at the music will illuminate how Gaga reflects her problematic relationship with the paparazzi, as well as how she sonically negotiates her indecisiveness.

Snap, Snap to That Shit on the Radio
One subtle way in which Gaga reflects both the relationship between celebrities and their paparazzi, and the artifice involved in fame, is through her choice of timbres that characterize the music. At the start of the video, as Gaga is shown plummeting from the balcony to the ground in slow motion, a synthesizer sonority enters emulating Gaga’s heartbeat; moments later, the listener is inundated with the sound of paparazzi anxiously snapping away at their cameras. The snaps and clicks combined with the pulsating heartbeat create their own distinct rhythmic pattern, and persist until they meld seamlessly into the song’s ostinato bass line – a slightly simpler version of the initial rhythm. Thus, we can say that the beat propelling the entire song grew out of both Gaga's heartbeat and the snapping and clicking of the paparazzi, a resonance that is at once organic and fabricated – an important dichotomy in this video.

Example 1: Introductory pattern becoming the song’s ostinato rhythm


After Gaga steps out of her limousine, another timbre is introduced to the musical texture upon Gaga’s utterance of “We are the crowd. We’re c-comin’ out…” – that of a synthesized robotic- metallic sound that brings to mind the noise of machinery. This metallic timbre is visually enforced by Gaga’s cyborg-like costume.


It is also interesting to note that Gaga perpetuates the sound of cameras clicking through her deliberate and machine-like vocal iteration of “c-comin’ out” (much like the calculated repetition of “Wha-wha-what did you say” and “T-t-t-telephone” in her next song “Telephone”), where she could have easily substituted “we’re c-comin’ out” with “and we’re comin’ out” and still have preserved the verse’s meter. Seconds later, a final timbre is introduced to the multi-layer electronic texture beginning with the words, “It so magical. We’d be so fantastico.” This final timbre vividly recalls the eerie, ethereal sound of a theremin – an electronic instrument used in many old science fiction movies to signify the bizarre and alien. The resulting overall electronic texture engulfs the listener’s sonic space so fully that it practically eclipses the chords underlying the music.[v]

Furthermore, with Gaga’s mechanical, abrupt, and contortionistic movements, the choreography in this segment reinforces the artificial soundscape. Her use of overpowering machine-like/robotic timbres highlights the unnaturalness and plasticity of stars’ relationships with the tabloids, as well as the often-spurious nature of fame. Had she opted for an acoustic accompaniment in the song (e.g., a piano and a drum kit), the resulting timbres and overall texture would have significantly undermined the nexus between the music and the lyrics’ message.

We can thus thematically link Gaga’s evocations of non-humanity (e.g. the cyborg, the robot, the artificial) to her overarching agenda. In order to attain ultimate fame, Gaga must eschew her privacy, humanity, and realness as Stefani. This sacrifice is vividly realized in both the visuals and the music, as Gaga is transformed into a robot-like being in the video with the rhythmic pulsing of the camera shutter opening and closing, metaphorically becoming her life’s blood, propelling the music forward from beginning to end.

Gaga also capitalizes on the form of the music to project her vocal persona’s vacillating sentiments. “Paparazzi” follows the standard form of a pop song:

(Brief introduction)
Verse 1
Chorus
Verse 2
Chorus
Bridge
Chorus (repeated twice)
Codetta/fade out

As it turns out, Gaga sings Verses 1 and 2 from the viewpoint of “fame,” as interpreted by her paparazza, and the chorus from the perspective of “love,” the paparazza’s meditation on her adoration for Gaga. As a paparazza, she is focused and ready to do her job in Verse 1: “Got my flash on it’s true. Need that picture of you.” She follows the rich and famous and perhaps aspires to emulate them: “Leather and jeans, garage glamorous / Not sure what it means, / but this photo of us, it don’t have a price. / Ready for those flashin’ lights.” The melody in both verses, however, is characterized by leaps of open fifths, which evoke, at least in my mind, the familiar sound that many cameras make as they are turned on – an interesting sonic detail.[vi] And the perfect fifth intervals are heard each time above octave leaps in both the metallic timbre and the unrelenting ostinato bass without substantial harmonic support, lending the music a static and almost lifeless quality, much like a machine’s.

When the chorus arrives, the sentiment shifts to one of adoration, devotion, and firm insistence: “I’m your biggest fan. I’ll follow you until you love me /…Baby, there’s no other superstar. You know that I’ll be your papa-paparazzi.” The repetitious iteration of the same pitches in the chorus melody and the more lyrical, step-wise motion (as opposed to the verse music, which features more leaps), underscore the paparazza’s insistence. The rhythm of the melody, meanwhile, is mostly characterized by repetitive eighth notes except for the highly syncopated rhythmic motif on the phrase “papa-paparazzi.”

This pattern is also cleverly physicalized during Gaga’s dance segment in Baroque navy blue and white costumes (approximately 4:41 in the video) with her syncopated arm gestures and thrashes.


In tandem with the nearly twofold iteration of the word “paparazzi,” this abrupt rhythmic pattern draws the listener’s ear to the song’s namesake while simultaneously evoking the repetitive shouts of paparazzi when they vie for stars’ attention.[vii] Lastly, the combination of unrelenting eighth notes and the mostly monotone harmonization beneath the melody evokes robotic speech, further underscoring Gaga’s inhumanity.

Example 2: The rhythmic motif of “papa-paparazzi”

In the second half of the chorus, where the melodic zenith occurs, our paparazza’s voice becomes more urgent while she begins to plead to her celebrity: “Promise I’ll be kind, but I won’t stop until that boy is mine /…chase you down until you love me.” The sense of loving urgency is intensified by the occurrence of the highest note in the song, an Eflat5, on “promise,” and then by the octave leap down to the eighth note iterations of Eflat4 immediately afterward on the phrase “but I won’t stop.” The narrator’s insistence is perhaps mirrored most strongly in my favorite moment of the song, the unsuspecting harmony that occurs below the melodic line of “Baby, you’ll be famous, chase you down until you love me.” The harmony sits on a mostly monotone Eflat4, but then it ascends by step until it brushes up against the melody’s G and Aflat on “’til you,” thus creating a brief, yet delicious moment of back-to-back dissonance. This fleeting moment of dissonance ever so subtly and poignantly drives the paparazza’s emotional message home through its harmonic tension.

Example 3: Harmonization of part of the chorus


Our paparazza’s feelings swing back once again to support fame and success in Verse 2, whose words begin to border on a stalker mentality: “I’ll be your girl, backstage at your show. Velvet ropes and guitar, yeah, cause you’re my rock star. / In between the sets, eyeliner and cigarettes.” And when the narrator sings, “My lashes are dry, purple teardrops I cry. / It don’t have a price,” Gaga is encouraging us to imagine a stalker paparazza who hangs creepily on to every moment of Gaga’s life. In so doing, Gaga paints the picture of an emotionally-unstable paparazza who is not particularly flattering. 

After the chorus is repeated, we arrive at the bridge with its strange lyrics. In the corresponding film segment, Gaga is dancing in a costume made mostly out of roles of brown camera film, emphasizing the idea that Gaga the star is an image made by photographs and film.


Indeed, Gaga seems to penetrate the vocal persona for a brief instant when she sings, “Snap, snap to that shit on the radio,” followed by the imperative “Don’t stop for anyone.” It is as if she is coaxing her fellow paparazzi to be unrelenting with their duties, for Gaga unambiguously craves and courts this attention in real life. The melody is also characterized by the familiar leaps of fifths that defined the two verses, inviting us back into the world of stardom again. She concludes the bridge with the phrase, “We're plastic but we’ll still have fun.” The words send a poignant message, for Gaga is acknowledging the cyborg-like qualities of synthetic stardom counterposed against the lived reality of an individual who covets fame. In addition, the seemingly happy-go-lucky shouts on “still have fun” sound fake and mechanical, and Gaga’s overall nonchalant demeanor and choppy hand gestures in this segment mirror her detached tone of voice in the bridge.

The final way in which Gaga projects her ambiguous feelings is through the underlying harmonic structure of the music. More specifically, her irresolution is realized through the oscillation between the tonic key and its super-mediant key. The tonality of the song remains unclear in the video until Gaga steps out of her limousine, but at that moment, a C minor pedal chord is intoned on a synthesizer to establish the key of the song for the first time. Gaga draws on the stereotype that minor tonalities evoke sadness and major ones evoke joy in order to reflect her tumultuous thoughts. The entire first verse is grounded firmly in the C minor tonic key, with a brief occurrence of vi and iv. But when the chorus enters, we suddenly hear that we have arrived at the super-mediant key, Aflat Major, with no traditional preparation. Instead of giving us a conventional progression in the measures leading up to the chorus using III as an immediate secondary dominant chord (for example i, vi, iv, III [V/ vi], vi [the new key]), Gaga unexpectedly stops at the iv chord, F minor, and then travels directly from it to our new key in the chorus, Aflat major, via movement by thirds (coincidentally, a harmonic movement of which Wagner was fond). The key change even occurs in the middle of a sentence (“ ‘Cause you know that baby I...”), bisecting the contraction “I’m.” Alternatively, the iv chord in tonic would have worked beautifully as a pivot chord into the new key (i.e., using F minor, vi of Aflat Major), had it been followed by a few more chords and then a cadence to establish the new key, but that does not happen. Gaga thus undermines any feeling of a modulation by preceding the chorus only with a jazzy F minor11 chord. Without a secondary dominant or a proper modulating sequence, we expect to stay in C minor, so what we hear during the chorus suddenly comes as a surprise to our ears. It is as if Gaga is deliberately trying to confuse us.

Example 4: Harmonic structure from end of verse to beginning of chorus


While this turn to the super-mediant could be labeled as a passing tonicization, Aflat Major solidly grounds itself in our hearing because it is then followed by V, vi, and then iv in that key from “I’m your biggest fan” to “papa-paparazzi” before the cycle repeats again from “Baby, there’s no other” to “papa-paparazzi.” And during the second half of the chorus (“Promise I’ll be kind… papa-paparazzi”), the same chord progression recurs. When Verse 2 begins, we find ourselves abruptly brought back to C minor, again with no prior preparation (Dflat Major is the last chord intoned in the chorus), only to venture back in to Aflat Major when the bittersweet chorus occurs again. As for the bridge, it is firmly set in C minor, but only for a brief moment before the chorus is iterated twice. The song ends differently depending on the format in which it is experienced: whereas the version of the song recorded for the album ends with four measures of a C minor pedal chord accompanied by the percussive rhythmic motif, the video of “Paparazzi” ends with a fade out of the chorus (in Aflat Major) before Gaga is taken to jail. Perhaps this “alternate ending” provided by the video is Gaga’s way of saying that she can have it both ways, fame and love.

Table 1: Chart of form, tonality, and corresponding emotions in “Paparazzi”

Form:
Introduction & Verse I
Chorus
Verse 2
Chorus
Bridge
Chorus (x2)
Video Codetta
Song Codetta

Key:
C minor
Aflat Major
C minor
Aflat Major
C minor
Aflat Major
Aflat Major

C minor
Emotion:
Fame
Love
Fame
Love
Fame
Love
Love
Fame

The key of each section corresponds to the two things weighing on the paparazza’s (and Gaga’s) mind in the narrative of each section: the concept of fame in the verses and the bridge (tonic C minor), and the thought of love in the choruses (Aflat Major). The oscillation between the two keys thus musically replicates the irresolution that Gaga’s persona describes. Furthermore, the choice to venture into the major mode – generally associated with hope and joy – is conveniently aligned with the paparazza’s proclamations of love and devotion, whereas the melancholic minor mode is chosen to underscore the problematic aspects of fame. Lingering on the super-mediant chord creates a great tension: both keys need each other to attain tonal closure. In an oddly similar way, celebrities and paparazzi also rely on each other to maintain their respective careers.

Gaga capitalizes on tonality’s tendencies and semiotic associations in order to sync our sonic experience of the music with her ambiguous feelings. The initial unexpected turn from C minor to Aflat Major without preparation or modulation, as well as the subsequent dizzying oscillations between the two keys that result from the song’s form, function to elicit specific responses from her listeners, enabling them to reproduce the relationship between Gaga and her ultimate fan, the devoted paparazza.

Beyond a Total Artwork
So which does Gaga end up choosing: fame or love? The music concludes in the home key of C minor, which is associated with fame, and the video ends with the death of Gaga’s boyfriend and the media’s renewed obsession with her. As much as Gaga attempts to sell herself in “Paparazzi” as a victim who begins to identify with her torturers as a result of coerced observation, the fact of the matter is Gaga is in control. Like The Man Behind the Curtain in The Wizard of Oz, Gaga smartly crafts our responses to and interpretations of her as famous by controlling the images and sonic messages of her, all while singing from an “out-of-control,” crazed paparazza perspective. In so doing, Gaga feeds her fans lyrics of an alleged outsider’s adoration. Fame was and remains the constitutive feature of Gaga’s identity, and she unapologetically seeks it, courts it, and requires it in order to persist. As Ella Bedard, a recent contributor to Gaga Stigmata, aptly notes, Gaga “is only insofar as she exists before the eyes of the public: as much as her audience is captivated by her performance, she is not only captivated but produced as a result of the devotion and constant attention from her fans.” (Bedard 2010)

Indeed, Gaga (or perhaps Stefani) seems to have always viewed herself through others’ eyes, and has sought to be observed – for she sold herself as a celebrity before actually having attained success in the pop arena. Her debut album, The Fame, was released in August of 2008 when Gaga was still a no-name artist, yet her songs center on the theme of what it is like to be rich and famous (e.g., “Beautiful, Dirty, Rich,” “The Fame,” “Money Honey,” and “Starstruck”). “Paparazzi” should therefore be viewed within this context, for Stefani, the woman behind the curtain, created Lady Gaga to be more glamorous than she could have reasonably been at the time in which this song was written. And, in playing the role of a super famous woman prior to becoming super famous, Gaga legitimized her fame before the fact. In light of this idea, it seems as though Gaga’s paparazza persona is merely a vehicle for her larger agenda: to construct Gaga as someone who is always already famous enough to be hounded by adoring paparazzi and devoted fans. Stefani’s famous alter ego, in many ways, has eclipsed the possibility of a more human identity; her art literally has become her life (ergo the choice of fame). In order to garner fame as Gaga, a larger-than-life fictitious persona, Stefani Germanotta sacrificed her realness and her humanity. In effect, she can have no private life, no love beyond the public’s probing eyes. As such, Gaga favors the love of the paparazzi, who help her attain fame, over the individual love interest, who would want to keep a relationship outside of the public’s eye. As Gaga herself said, “I put all my love into my music. It’s never going to wake up and tell me it doesn’t love me anymore. Truthfully, I’d rather sell records than have a boyfriend” (Hutchinson 2009).  Now that Gaga has a man in her life, though, it will be interesting to see if she maintains this mindset.

In “Paparazzi,” Gaga seems to question who maintains her image, but she is at the center of her own Panopticon. In true postmodern fashion, she reflexively imagines herself through the lenses of her adoring fans and preempts the fantastic images of herself that she would like them to reproduce, attempting to manipulate her “little monsters” into “docile bodies.” Through it all, she is in control at any given moment. As Gaga unabashedly demonstrates, she is like the prison guard, watching us watching her. Fame is the alpha and the omega for her, and when we fail to give her our attention, her persona will cease to exist. Therein lies the key to the meta-pop star Lady Gaga, whose Foucauldian reflexivity is part and parcel of her “whole package.” In this respect, she has managed to surpass Wagner’s wildest aspirations for a viable Gesamtkunstwerk: an examination of “Paparazzi” reveals clever details in the melody, form, tonality, lyrics, narrative, and timbre that ultimately work together to unite the music, the message, and the visual dimensions of the video into one fascinating artwork. And yet, this product synthesizes not just her music and visuals, but Gaga’s very existence, ultimately blurring the line between consumer and producer, observer and observed, and art and life, paving the way for an altogether new level of total artwork.

Gaga photographing her photographers.
                                   
Gaga in an outfit featuring a camera perched over her right shoulder, and black visors that recall 1990s virtual reality goggles.


[i]           I would like to thank my good friend and fellow (ethno)musicologist Elizabeth de Martelly, who suggested this title to me, and whose insights and keen editorial skills played a significant role in shaping this essay.

[ii]           Incidentally, this “classical” opening is the first of Gaga’s four consecutive videos that feature an introductory melodic idea on a classical instrument. “Bad Romance” begins with a Baroque-like melody played on a synthesized harpsichord, “Telephone” opens with an F minor melody on the harp, and the music to “Alejandro” is prefaced by a plaintive B minor melody of Hungarian folk origin played on the violin, taken from the piece Csárdás for Violin and Piano by Italian composer Vittorio Monti. Why Gaga decided to open her songs in this classical manner--in the context of both her music and within the plot of each of the videos--is an intriguing detail worth further examination.

[iii]          I ascertain that her boyfriend was working with the tabloids because the first few shots of the couple are taken from an angle that is facing them (i.e., from within the mansion), leading the viewer to believe that the Swede may have let a photographer into the mansion previously (he even seems to make eye contact with the photographer at one point). Also notice beforehand how he strategically moves Gaga from the bed to the balcony and then promptly asks her if she trusts him, so as to not throw suspicion onto himself. Subsequent shots are taken from below the couple, just as Gaga is plummeting to the ground, therefore revealing that a swarm of paparazzi had already been stationed there in anticipation.
[iv]          This theme of unglamorous male deaths is perpetuated further in the sequel video “Telephone,” in which Beyoncé poisons her boyfriend’s food with the help of Gaga, the short-order cook, before poisoning the remainder of the diner’s customers.
[v]           From a phenomenological approach of perceiving “the sounds themselves,” my experience listening to the overall sonority produced by these timbres with headphones differs greatly from my experience of watching the video. With headphones on, I am bombarded by the multiplicity of electronic layers from different sonic spaces; this directional phenomenon is a consequence of the strategic distribution of various timbres to each side of the headphone in the recording process. The resulting experience evokes the sound of machinery even more vividly, while the uneven sonic distribution makes Gaga’s voice sound even less human to my ear, further heightening her message.

[vi]          I checked this detail just to be sure; a perfect fifth is, for the very least, the interval that my Canon Powershot™ A630 makes.
[vii]          It is interesting to note that Gaga uses the same rhythmic motif in the choruses of both “The Fame” and “Money Honey.” Perhaps it has become her “rich and famous” rhythmic pattern?


References

Bedard, Ella. “‘Can’t Read My Poker Face’: The Postmodern Aesthetic & Mimesis of Lady Gaga”. Gaga Stigmata. http://gagajournal.blogspot.com/2010/08/cant-read-my-poker-face-postmodern.html. August 17, 2010.


Bellmann, Jonathan. “Csárdás.” Grove Music Online. Oxford Music Online,

Foucault, Michel. Discipline and Punish: The Birth of the Prison. Vintage Books: New York, 1977.

Hutchinson, Jane. “Radio GaGa.” The Daily Telegraph. http://www.dailytelegraph.com.au/lifestyle/sunday-magazine/radio-gaga/story-e6frf039-1225737678506. June 21, 2009.

Lamb, Bill. “Lady GaGa – ‘Paparazzi.’” About.com. http://top40.about.com/od/singles/gr/ladygagapaparazzi.htm. July 6, 2009.

Slomowicz, Ron. “Lady Gaga Interview.” About.com. http://dancemusic.about.com/od/artistshomepages/a/LadyGagaInt_2.htm. June 10, 2008.

Author Bio:




Ayah Rifai is a clarinetist and musicologist who graduated from SUNY Stony Brook in 2009 with a Master's degree in Historical Musicology/ Music Theory. This is her first paper venture outside of the realm of Classical music, and writing about someone other than Brahms or Beethoven has been a refreshing and challenging experience for her. She is currently in her first year of music teaching at P.S. 264, The Bay Ridge Elementary School for the Arts, in Brooklyn, NY.

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