Showing posts with label Bad Romance Video. Show all posts
Showing posts with label Bad Romance Video. Show all posts

Tuesday, 21 February 2012

THE NEW FLESH

By Devin O’Neill

I watched the “Bad Romance” video the other day, the video that got me into Gaga. I wanted to see how it aged. So much seems to have happened in pop since 2009, the first time I jacked off to that video and cried because my artistic career was over and I now belonged to an Italian woman I’d never met.

When I first saw it, it felt razor sharp, fetishistic, and impossible to replicate. It had an unassailable countercultural credibility despite being blasted on the most mainstream content channels the mediaspace has to offer.

It still feels that way. Why? How does something this ubiquitous feel this edgy?

In answering this question, I’ll provide you with a step-by-step guide to producing your own art of the same shining, disruptive caliber. Be warned: if you follow my advice, there’s no escaping fame.

“There has to be danger, we have to instill a sense of fear in the audience, and ourselves. Rock’n’roll deserves that.”
–Trent Reznor


In order to properly engage constituent human fight-or-flight mechanisms, and thus compete for adrenaline-space in the hurricane gale of the new media, you must disrupt the environment of the viewer with cultural signifiers that do not have place in his ordinary threat-environment, and the best signifiers are linked to sex and violence, the beating and raping and subjugation of the identity; power and humility. All the old buttons in the monkey-brains of your viewers must be pushed relating to desire, social dominance, fear and territoriality. This is why the visual is so important – sounds can be driving, evocative, and terrifying, but our newest dangers and desires are so technologically complex that representing and then perverting them properly requires product-placement level symbolic dialog. Razor glasses, fetish gear, body auctions and golden prosthetics – if we can press the fear of wealth, fear of sex, fear of humiliation, fear of aggression, and fear-of-the-alien buttons all at once, our work is being done properly.

This cold, material danger should be balanced with vulnerability, which is just as terrifying.  Appear unstable, and allow your audience to see the human weaknesses in you that terrify them in themselves, but surround those things with a matrix of blades. Place your fleshy, teary-eyed frailties in the mechanistic jaws of the modern landscape of value exchange, like a fairytale maiden guarded by a giant firebreathing dog with the heads of Donald Trump and Karl Marx. Cry very close to the camera, and twitch a lot before being taken and bound – you are out of control. You are human.

Push these two buttons in alternating rhythm for that is the rhythm of power.


Understand the visual language that soothes your viewer’s needs. They are soft, warm creatures with leaping rabbits of desire in their chests, and it is up to you to coax those rabbits out with sweet carrots before baring your aforementioned knives. Study pornography as scripture and understand advertising as prophecy – tear the creatures from your television screen to pieces with you teeth and cybernetically reintegrate them into a lover the viewer longs for with perverse prepubescent disney-movie recognition. Swathe the gloss of those forms, reeking of desire, in the haute couture of status, the unreproducible stink of exclusivity. This occult swings on the central secret of art and entrepreneurship – the fact that the reins of creativity and collage are in everyone’s hands. You will make idols of fabric sequin and mirror from your closet, and your followers will worship these idols – because they haven’t known the central mysticism, that they can program reality, that they can make their own idols. And then later in your career, in your biggest magick-trick of all, you’ll tell them.


No explanations are necessary. You must be a self-evident non-creature, a representative of mysteries the populace already suspects exist. You do not need purpose; your style is purpose in its subversion. Dick Hebdige said the purpose of the safety pin, in terms of punk rock, is to negate its own purpose. You will wallow in the decadent drug-technologies of civilization’s nonbeing, capitalistic desire fellating itself until its cum drains, withers, dies. By reconfiguring each object in your surrounding energy field to be repurposed, and so to be purposeless in relation to the religion of purpose’s consensus is-ness, you metastasize a new paradigm of purpose that does not require memory or regret. This is impossible solipsism but each milestone of headway you make will contribute to your Fame. Since the homeostatic mode of your capitalistic prison is production, consumption, exchange, value, you will fart in a glass bottle and refuse to sell your bottled fart. But people will want to buy it anyway. You will not regret this. You will regret nothing. Regret is a function of response to systems other than your own, systems with demands. Besides, people will not buy your fart. They will buy you, and then you will kill them. Eventually, they will love you for it. Eventually, they will realize that each semiotic boundary and stylistic taboo that you sacrifice on the altar of yourself is not representative of the funeral of a discreet object – they are only flakes of skin, skin that you are shedding, as you transform into something else entirely. You are an instruction manual to become yourself.

Those are your commandments. Read carefully, live courageously, and be a monster. But not a little one. Not anymore.

Author Bio:
Devin O’Neill is a writer, performance artist, and branding practitioner. He enjoys things he shouldn’t, on purpose, and tries to get other people to enjoy them too. Some of his projects can be found at http://www.popocalypse.com and http://devinoneill.blogspot.com.

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Sunday, 13 June 2010

Rah, Rah, Ah-Ah-Ah (Ro-Ma, Ro-Ma-Ma): Lady Gaga, Hysteria, Commodity Feminism

by Derritt Mason


As “Bad Romance” terminates, a bored-looking and semi-nude Lady Gaga lies, post-coital cigarette in-mouth, next to the charred remains of the man destroyed by the fire omitted from her still-sparking bra.  Minutes earlier, the dead man purchases a diamond-festooned Gaga via auction, a writhing Gaga with grotesquely large and child-like eyes, a Gaga with a lizard’s spine who was birthed, crawling, from a sleek white pod labelled “Monster.”  In this video, Gaga’s body signifies with provocative and confounding multiplicity, resists easy understanding, suddenly transformed with each rapid cut of the camera: she is a doe-eyed innocent, abducted and sold to the highest bidder, for whom she encases herself in jewels and dances seductively; she is faceless, monstrous, and wrapped in rubber; she is naked save for the dead bat she wears on her head; she is a bridal femme fatale at once alluring and repulsive, seductive and terrifying, adorned by the white skins of a polar bear whose head trails on the floor behind her.  Gaga’s body fights us as we struggle to read it, and it fights and ultimately kills the man who purchases her, who tries to fully know and possess her.  And Gaga’s breasts themselves do the dirty work, symbols of a femininity both lethal and erotic, desirable but resistant – even hostile – to desire.  “Bad Romance,” indeed.


"There is a voice crying in the wilderness,” writes Sandra M. Gilbert in her introduction to Hélène Cixous and Catherine Clément’s The Newly Born Woman, “the voice of a body dancing, laughing, shrieking, crying.  Whose is it?” (ix).  The voice is Lady Gaga’s and her unintelligible cry – “Rah Rah Ah-Ah-Ah!  Ro-Ma, Ro-Ma-Ma!” – is one of war and protest, but also a rallying call to all who would hear it, a brash challenge to listen and dare to understand.  Lady Gaga – singer, songwriter, performance artist, superstar, subject of widespread fascination/worship/loathing/critique – has achieved a level of celebrity that grants her the power to incite a response frequently described as hysterical in her fans.  An “increasing hysteria – bordering on ‘Gagamania’ – … was beginning to surround Gaga at the time of The Fame Monster’s issue,” writes David Hall.  What about Gaga invites – no, demands – so much attention from so many of us, aside from her ability to write catchy pop tunes?  Gaga makes us hysterical, I think, because Gaga performs hysterically.  At least, I am interested in reading her performances as such.  And here, I mean hysteria with all of its heavy historical, pathological and theoretical baggage: its spectacularization by Jean-Martin Charcot at the Salpêtrière; its (re)feminization and sexualizing via Sigmund Freud; its reclamation by Cixous, Clément and second-wave feminists; and its contested contemporary manifestations as a diagnostic trope for cultural anxieties, and/or a potentially resistant performative mode.  For Gaga, hysteria is theatre, marketing, critique.  Gaga takes up and performs a version of hysteria embodied in her videos for “Bad Romance” and “Telephone” that I call commodity feminism: her body invites interpretation, desire, purchase, and consumption – inscribing herself in an economy that sees femininity as a purchasable commodity – while simultaneously resisting and destroying those who attempt to consume her.

A caveat: my reading of Gaga as hysterical will not solve the mystery of Gaga, just as Freud’s imposition of oedipal and hysterical narratives onto his patients (like Dora, the one who got away) did not yield tidy and conclusive results.  Instead, I propose hysteria as but one mode of analysis among many for approaching Lady Gaga’s complex work.  Hysteria, itself a deeply ambivalent trope, allows us to see that there is no easy way of reading Gaga – and that, perhaps, is why she fascinates us.  In the spirit of Lady Gaga’s videos, there will be readings and interpretations in excess of this paper, which I hope I will invite. 

“Hysteria has not died,” claims Elaine Showalter in Hystories; “it has simply been relabelled for a new era” (4).  But where was it born?  Appropriately, in the womb: as Mark Micale teaches us, the word “hysteria” itself “derives from the Greek word for uterus, hystera, which derives in turn from the Sanskrit word for stomach or belly” (19).  From its roots in the female body, hysteria grew into a physical illness – or was invented as such, according to Georges Didi-Huberman – by Charcot at the Salpêtrière hospital in late nineteenth-century France (Didi-Huberman 19).  Charcot thought that hysteria was caused by heredity and/or physical trauma, and he believed that both men and women could be hysterical.  Hysteria, for Charcot, manifested itself as “epileptiform attacks”: acrobatic contortions of the body (la grande hystérie), minor twitches, colour-blindness, paralysis (Showalter 30).  Charcot also believed that, sometimes, patients were faking it.  “We all know that the desire to deceive, even without interest, by a kind of disinterested worship of art for its own sake, though sometimes with the idea of making a sensation, to excite pity, &c., is a common enough occurrence, particularly in hysteria,” he writes (14).  Hysteria as artistic practice, as calculated deception.  “What is the biggest misconception people have about you?” John Esther asks Gaga in The Lesbian News.  “They think Lady Gaga is a character, and they prod me endlessly,” she replies.  “It’s kind of like someone you’ve never met asking you if you are full of shit.  I usually say, ‘What you are really asking me, is whether or not I’m full of shit and no, I’m not.  Are you?’” (31).

Performance or malady?  Illusion or truth?  These questions continue to haunt hysteria and contribute to our fascination with Lady Gaga.  In their performances, hysterical bodies tell stories (genre: mystery) that require decoding (or solving).  “Throughout history,” writes Elaine Showalter, “hysteria has served as a form of expression, a body language for people who might not be able to speak or even to admit what they feel … hysteria is a ‘protolanguage’” (7).  After studying under Charcot, Freud began reading and interpreting this bodily protolanguage.  He initially concluded that “hysterical patients suffer from incompletely abreacted physical traumas,” and hysterical symptoms (tics, coughs, paralysis…) were bodily expressions of excess affect (“Mechanism” 38).  Later, however, Freud linked hysteria explicitly with the formation of female sexuality.  “It was the symptom, to put it crudely, of being a woman,” explains Didi-Huberman (68).  Hysterical women were failing to adequately progress through the oedipal phase of sexual development: their very femininity was the trauma that rendered them hysterical.  Under Freud, hysteria became a language that established a connection between gender and the unconscious.  Writes Freud in Dora, his most famous case study of hysteria: “In a whole series of cases the hysterical neurosis is nothing but an excessive overaccentuation of the typical wave of repression through which the masculine type of sexuality is removed and the woman emerges” (124).  The body acts in excess of itself, an excess that the analyst must interpret to the patient to produce a cure, which follows this familiar, familial narrative: a relinquishing of the mother as primary love object, a recognition that the castrated female body is inferior to that of a man’s, a transference of desire for the father (prompted by penis envy) onto another man, and a happy, healthy transition into a reproductive heterosexual adulthood unhindered by the hysterical symptoms of a dangerous, pre-oedipal, bisexual identity (Freud, “Psychical”).

In The Newly Born Woman, Hélène Cixous and Catherine Clément interpret the hysteric’s story differently than Freud.  For these theorists, hysteria is an index of female oppression under patriarchy: its bodily symptoms are manifestations of women’s exclusion from language, from the Symbolic realm.  Words aren’t available so the body speaks, protesting against its own oppression.  “To escape the misfortune of their economic and familial exploitation,” writes Clément, hysterics “chose to suffer spectacularly before an audience of men: it is an attack of spectacle, a crisis of suffering.  And the attack is also a festival, a celebration of their guilt used as a weapon, a story of seduction” (10).  But Cixous and Clément are divided about the overall effectiveness of this corporeal spectacle.  Clément believes that the hysteric’s performance only succeeds in reinscribing her as a victim in a patriarchal family structure that maintains her oppression.  She argues that the role of the hysteric is “antiestablishment and conservative at the same time.  Antiestablishment because the symptoms – the attacks – revolt and shake up [those] to whom they are exhibited. ... [And] conservative because ... every hysteric ends up inuring others to her symptoms, and the family closes around her again, whether she is curable or incurable” (5).  Cixous, conversely, believes that the hysteric is more disruptive, revolutionary even.  Hysteria is “the nuclear example of women’s power to protest,” she writes:

Yes, the hysteric, with her way of questioning others (because if she succeeds in bringing down the men who surround her, it is by questioning them, by ceaselessly reflecting to them the image that truly castrates them, to the extent that the power they have wished to impose is an illegitimate power of rape and violence.) – The hysteric is, to my eyes, the typical woman in all her force (154).

The conclusion, if we can muster one, is that we cannot conclude much.  Hysteria remains an ambiguous condition, located somewhere in-between a series of dichotomies: is hysteria physiological or psychical, genuine pathology or conscious performance, subversive protest or a reinforcement of the status quo?  Jane Gallop argues that Cixous and Clément become “polarized as advocates of either the hysteric as contesting or the hysteric as conserving,” and that a more “reasonable, forceful, [and] clever position” would be “to assume the inevitability of ambiguity” (202).  It is with a profound and unavoidable ambiguity in mind that I approach Lady Gaga, hysteria, and her “Bad Romance” and “Telephone” music videos.

If we believe Showalter’s claim that hysteria is alive and currently represents “a universal human response to emotional conflict,” then we must also ask if it can still function as an index of specifically female oppression, as Cixous and Clément argue (17).  And if we ask the question: “Is Lady Gaga hysterical?” or perhaps: “Does Lady Gaga perform hysterically?” then we can begin to ask another series of questions: If Lady Gaga is hysterical/performing hysterically, then what is the cultural stress or emotional conflict against which she is reacting?  And in her reaction, can we locate an ambiguous resistance to/reinscription in the system against which she protests?  I understand Lady Gaga’s hysteria as a performed reaction to the commodification of femininity; in other words, Lady Gaga performs a type of hysterical commodity feminism.  In claiming that Gaga’s hysteria is a performance, I am not attempting to render superficial the serious mental illnesses with which women struggled in the Salpêtrière and under Freud’s care, many of which persist in different forms today.  Instead, following Christina Wald, I understand hysteria as a “performative malady,” a useful critical trope that represents “the performative quality of gender identity” (5).  In these Butlerian terms, we can see Gaga’s hysterical (embodied, excessive) performance of commodified femininity as constitutive of her identity (Lady Gaga is not a character!) and as a gesture to how femininity (and its incarnations as commodity) are socially constructed through repeated iteration.

Fourteen-year-old Dora found herself treated as an object of exchange, a sexualized commodity traded by her father to his friend, Herr K., in return for K’s complicit silence in Dora’s father’s affair with K’s wife.  Freud protests: “The two men had of course never made a formal agreement in which she was treated as an object for barter; her father in particular would have been horrified at any such suggestion” (Dora 27).  According to Freud, Dora was in love with Herr K., but she didn’t know it: her repressed affection and fantasies about oral sex were the source of her petite hystérie, her nervous cough.  For Cixous and Clément, however, Dora’s commodification is what leads her body to act out.  We hear contemporary echoes of Dora’s case in Mady Schutzman’s The Real Thing: Performance, Hysteria, and Advertising, wherein Schutzman argues that in the commercial mass media, “the female body is represented as the dream image that disguises her own exclusion” (3).  Through constant exposure to and consumption of advertising, she continues, “consumers, particularly women, become hysterical: reality and representation blur, subject and object merge, the symptoms we act out masquerade for the social disease that causes them” (3).  Femininity itself is commodified, and its images are worn “as if they were only clothes, and [lived] as if they were real” (Schutzman 5).  For Schutzman, hysteria manifests itself as a performance of femininity that mimics the representations of femininity we regularly and habitually consume.

It is this commodification of femininity that I argue Lady Gaga embodies and reacts against, hysterically.  Gaga is one among many female stars who circulate in an economy of celebrity accustomed to sexualizing bodies and marketing them to mass audiences: Lady Gaga is a product, her body and voice available for purchase and consumption through a range of media.  On the one hand, and to a certain degree, Gaga controls her performances and self-representations.  On the other, Gaga must perform and represent herself in a manner that will invite purchase.  “Induction into public visibility for women requires that they capture the attitude of ownership while simultaneously conveying their status as sexual and economic property,” writes Schutzman, and it is against precisely this that Gaga’s body seems to struggle (15).  In “Bad Romance,” as I have already described, we see Gaga as a commodity who strikes back at the one who purchases her, and who resists interpretation as the subject of the viewer’s gaze.  As her body presents and re-presents itself as a grotesque spectacle that exceeds simple understanding, Gaga is “coded for strong visual and erotic impact,” connoting what Laura Mulvey describes as “to-be-looked-at-ness,” but she is not readily de-coded (137).  Detailing the strategy that underwrites the hysteric’s “spectacle of symptoms,” Didi-Huberman writes: “she defies the spectator’s desires, she consecrates and defies his mastery.  As if she were aiming a spotlight (projector) on this spectator who, until then, thought he was safe in the velvety darkness of his seat in the orchestra; yet she is only explaining to him, through unwonted gestures, that the quality of her own pain will bend to the pleasure of his own figurative desire” (167).  In other words, the spectacle of hysteria is in excess and defiance of the spectator’s desire, yet ultimately in service of these same desires.  Gaga, through her metamorphoses and killer resistance to commodification, must nonetheless always become the commodity against which she lashes out: like the hysteric contained within a patriarchal family structure, Gaga operates in a system where her femininity is ultimately designed, marketed, and sold as a product.

Lady Gaga and the commodity coalesce most visibly in her recent video, “Telephone,” which also stars successful pop icon Beyoncé, Virgin Mobile, Heartbeats headphones, Diet Coke, Plentyoffish.com, Polaroid, Miracle Whip, Wonder Bread, and the Pussy Wagon from Quentin Tarantino’s Kill Bill movies.  In this ten-minute mini-feature, described accurately by Judith Halberstam as “Thelma and Louise meets Marcel DuChamp meets Set It Off,” Lady Gaga is bailed out of a “prison for bitches” by her honey-bee, Beyoncé, after which they proceed to dress with carnivalesque extravagance to poison an entire diner filled with people, dance fiercely amongst their corpses, and drive off into the sunset.  Halberstam argues that, in “Telephone,” “Gaga and Beyoncé chart new territory for femme liberation, female aggression, feminine techno embodiment and instant gratification,” yet Gaga’s particular version of liberation is one that is perpetually and inevitably bound up with commodification.  Beyoncé and Gaga’s bodies are self-consciously positioned as consumable products alongside the impressive array of name-brands that appear in the video as they perform with hysterical excess to simultaneously reinforce and subvert the viewer’s desire to see them as purchasable objects.  Brands and female bodies come to signify according to the ideology of consumerism – as marketed, desirable, consumable products – and subversively – as undesirable, grotesque, and even lethal.


Upon arrival at the prison for bitches, two female prison guards unceremoniously strip and dump a strikingly Madonna-esque Gaga onto the bed in her cell.  Climbing the bars that confine her, Gaga gives us a full-frontal view of her body, putting to rest the rumours that she has male genitals (a Google search for “lady gaga hermaphrodite” yields 260,000 results).[1] “I told you she didn’t have a dick,” one prison guard says to the other, who replies: “Too bad.”  “Is this film about castration?” asks Halberstam; “Oh yeah baby.  Your phone is going to be off the hook, your land line is now cordless, your cordless lost reception, your mobile is turned off, your girlfriend is turned on and she is escaping in a pussy wagon with another woman!” (N.p).  Immediately, Gaga’s visibly female (castrated, ostensibly inferior) body is positioned as the central force in this video: the castrated body will castrate others, and interfere with its own interpellation in popular discourses that attempt to imbue it with meaning.  Gaga then emerges in the prison courtyard in full S&M drag, bound by thick chains and sporting a pair of smoking-cigarette glasses (cigarettes, notably, being widely recognized as a valuable commodity and object of exchange in prisons), and she proceeds to swap saliva for a Virgin Mobile phone with an androgynous fellow inmate, played by body artist Heather Cassils.  Gaga’s body is marked as commodity by the cigarette glasses (as it is by diamonds in “Bad Romance”), and the use of her sexuality is what allows her to surreptitiously pluck the phone from Cassils’ pants.  Her body is of exchange value, desirable yet also repellent to the viewer: the thought of the cigarette glasses’ odour is revolting, the kiss is both sexy and repulsive (thick strands of saliva form between Gaga's and Cassils’ lips), and the entire scene feels troubling. 


The Virgin Mobile phone’s appearance sets the tone for the ample product placement that follows.  We can easily read the presence of brands in this video as straightforward marketing designed to promote consumer interest and product awareness.  Yet, each item appears in an unusual context that causes the brand to signify in excess of its traditional connotations: products generally understood as desirable commodities are somehow rendered unusual, even undesirable.  The Virgin phone is exchanged for a slightly off-putting kiss with an ambiguously gendered prisoner (not the kind of sex typically used to sell this product).[2]


Diet Coke is not useful as a thirst-quenching carbonated beverage, but the cans are quite handy for curling Lady Gaga’s hair as she witnesses a violent brawl in her prison cell.  Plentyoffish.com, a dating website, is used by a butch, leather-wearing, female bodybuilder-cum-prison guard (again, a far cry from the young, Abercrombie-type singles we’ve grown accustomed to seeing).[3] A  Polaroid camera is used to capture images of Beyoncé before she begins a murderous rampage (not your typical family portrait).  And finally, Miracle Whip and Wonder Bread are used to make the poisonous sandwiches that turn an all-American diner into a mass grave. 


We can read Gaga’s and Beyoncé’s bodies as we do the commodities: the video invites us to do so.  On the one hand, we are presented with sexualized female bodies performing as we’ve come to expect in music videos: dancing, scantily clad, behaving in an economy of desire that displays them “for the gaze and enjoyment of men, the active controllers of the look,” as Mulvey argues (139).[4] On the other, you have female bodies signifying excessively, acting in unexpected ways and in unusual contexts; as Cixous suggests the hysteric does to the men who would study and interpret her, Gaga and Beyoncé figuratively castrate their victims in the diner (via poison) and their viewers by defying our interpretive agency.  At one point, Gaga is depicted in her cell, assuming a variety of poses (many of which are reminiscent of Charcot’s attitudes passionnelles – see Didi-Huberman), wrapped in yellow crime scene tape.  The scene is edited with calculated surrealism: Gaga’s head moves rapidly in time with the song’s syncopated rhythm while her body remains static (this same technique is later repeated on Beyoncé in the hotel room scene).  Described appropriately by David Hall as “vocal tics,” and like the hysterical tics of Charcot and Freud’s patients, the song’s various vocal stutters and delays augment this sense of postponed and confused meaning, mirroring the movement of Gaga and Beyoncé’s bodies (here too, we can think of the incoherent chant that opens “Bad Romance”) (N.p).  “Like the clipped conversations that lovers have on phones with reception and messages fading in and out,” writes Halberstam, “the divas strut and twist their bodies into jerking machines” (N.p).  Not only is Gaga’s body rendered strange and illegible through its bizarre and inhuman movements, but it is appropriately marked as a crime scene: a site where an injustice has taken place and a mystery must be solved.  Gaga’s body has been packaged and sold as a commodity (a type of violent crime), but it also invites a decoding and interpretation that it persistently resists.


Gaga’s performative hysteria also manifests itself in the disjunctive relationship between the song’s lyrics and the video.  Other than the many telephones that appear in the video (including those worn by Gaga as headpieces), the film’s narrative has little to do with the song, wherein the narrator expresses her frustration at a lover who persists in trying to call her while she’s on the dancefloor with her girls.  While Halberstam compares the narrator’s refusal to answer her lover’s calls with the figurative castrations that appear in the video, not taking someone’s call because you’re drinking at a club is hardly as radical a gesture as poisoning his coffee and watching him choke to death.  There seems to be a distinct incompatibility between the song’s lyrics and its visual representation, one that demands further interpretive work.  “Hysterics were unable to tell a complete, ‘smooth and exact’ story about themselves,” writes Showalter in her elucidation of Freud’s analysis; “they left out, distorted, and rearranged information because of sexual repression.  And this incapacity to give an ‘ordered history of their life’ was not simply characteristic of hysterics – it was the meaning of hysteria” (84).  In “Telephone,” we get not only a video that relies on a pastiche of styles and genres to tell its story, but also a film that seems to bear a tenuous relationship to the song it would represent.  In other words, there is no “ordered” narrative of “Telephone,” but rather a multiplicity of incongruous stories.  As Franklin Winslow rightly observes, “Gaga sells herself to us as rearranged but apparently complete.  Pieces on pieces pass as unified.  But they are not.  They are incomplete narratives.  Gaga stalls narratives and forces them to co-exist where they normally would not have.”  As a strategy for defamiliarizing ideologies of pop music and its female performers and reacting against her place in a system that sees her as a consumable product, Gaga presents us with hysterical narratives that call attention to the relationships between music and film, femininity, commodity, and performance.

Inside and out of her videos, Lady Gaga fascinates us for many of the same reasons that Dora fascinated Freud.  She is dangerously, desirably bisexual: a pre-oedipal, polymorphously perverse mystery begging to be solved.[5]  Gaga is simultaneously a child (in all her “Bad Romance” digitally-enhanced wide-eyed innocent glory), and a woman (sexy, desiring, lethal): her namesake invokes both adulthood (Lady!) and the cooing noise of an infant (Ga-ga!).  Gaga can be regal, classy, distinguished – and always with a satirical touch (see her performance for the Queen at the Royal Variety Concert)[6] – but she’s also Ga-ga-fucking-crazy, even violently so.  She is simultaneously hyperfeminine, body, breasts, and pussy (wagon) on display (j’appelle un chat un chat!) and resistant to the notion of femininity, so resistant that she might even have a dick – at least, that’s what they say.  Her body and her costumes alternate between bizarrely alluring and grotesque/carnivalesque, and are always marked by excess.  As in “Bad Romance,” hidden under rubber, or in “Telephone,” beneath cigarette glasses, sometimes you can’t even see her eyes.  You can gaze upon her, but she refuses to look back.  Maybe she’s staring back at you.  Maybe she doesn’t give a shit.  Either way, your balls are in her court.  And like Dora, she’ll walk out on you before you really get the chance to know her.

Unlike Dora, Gaga is a savvy businesswoman who operates with great efficacy in the music industry – the same industry that requires her commodification.  In Advertising Age, Andrew Hampp hails Gaga as a marketing genius, claiming that “few artists have had quite the zero awareness-to-ubiquity time-warp of Lady Gaga.  And as far as brands go, few marketers of any kind have leveraged social media the way she has to drive sales of their core product – in her case, albums and digital singles” (N.p).  Hampp further writes that “within a year of her out-of-the-box rise to fame in September 2008, Gaga had already lined up Virgin Mobile as a sponsor of her Monster Ball tour; created her own brand of headphones … and landed her own (cherry pink) lipstick as a spokeswoman for Mac Cosmetics’ Viva Glam” (N.p).  Gaga’s lipstick “outsold any launch in Viva Glam’s 16-year history,” and she was recently appointed the creative director of Polaroid “to create new products and inject life into a brand that hasn’t been hip for years” (Hampp N.p).  Gaga is undeniably successful at branding, marketing and selling herself as a commodity. 

Were Cixous and Clément to rewrite The Newly Born Woman for our contemporary time, they could likely insert “Gaga” in the place of “Dora” and maintain the coherence of their discussion.  For example:

C: Listen, you love [Gaga], but to me she never seemed a revolutionary character.
H: I don’t give a damn about [Gaga]; I don’t fetishize her.  She is the name of a certain force, which makes the little circus not work anymore (157).

Gaga’s circus, which works undeniably well, is a multi-million dollar enterprise that continues to flourish.  Hysteria, alive and well in Gaga’s performances, thus manifests itself as a hysteria of commodity feminism: a performative reaction against the inevitability of self-commodifying and embodying a particular brand of femininity in order to succeed in the popular music industry.  In other words, for Gaga, hysteria is less an index of female oppression under patriarchy, and more indexical of the commercialization and commodification of femininity for the purpose of capital gain.  While defying convention through grotesque excess and by directly calling attention to her self-construction as a gendered commodity, Gaga ultimately reinscribes herself in the system that requires her to be marketed as a consumable product.  The ultimate effect of this resistance/reinscription is, as I said at the outset, ambiguous: Gaga is radical and conservative, truth and illusion, unthreatening and lethal.

Schutzman concludes her text with a hopeful statement about how hysteria can function as a conscious, performative strategy for resistance.  She writes: “What I hope is increasingly evident is how visual intelligence, bodily exclamations, and silent spectacles manage to stage a viable critique of the complex and the corrupt – how silence undoes dominant narratives, how image critiques ideology” (191).  Although she may not revolutionize the system in which she works, Gaga undoubtedly invites critique, discussion, and debate about the roles of femininity and performance in popular culture.  After all, as she teaches us in “Bad Romance,” we can try to buy her, but in the end, we’ll only get burned.  Gaga will smoke us for all we’re worth, and then smoke her post-lethal-coitus cigarette, and then take the money we spent buying her album on iTunes and her lipstick and her Heartbeats headphones and her Polaroid camera and her concert tickets, and find new ways of convincing us that we want to buy her all over again.  Because as long as we can’t fully read Gaga, and as long as Gaga keeps begging to be read through her provocative bodily language, we’ll keep on buying what she sells.






Works Cited
“Bad Romance.” Dir. Francis Lawrence. Perf. Lady Gaga.  Youtube.com.  23 Nov. 2009.  Web. 21 Apr. 2010.

Charcot, Jean-Martin.  Clinical lectures on diseases of the nervous system.  Trans. Thomas Savill. London: The New Sydenham Society, 1889.  Archive.org. Web. 18 Jan. 2010.

Cixous, Hélène, and Catherine Clément. The Newly Born Woman.  Trans. Betsy Wing. Minneapolis: University of Minnesota Press, 1991.  Print.

Didi-Huberman, Georges.  Invention of Hysteria.  Trans. Alisa Hartz.  Cambridge: MIT Press, 2003.  Print.

Esther, John.  “The Wild, Beautiful, and Entertaining Life of Lady Gaga.”  Lesbian News 34.8 (2009): 28-31.  Academic Search Complete.  Web.  1 Apr. 2010.

Freud, Sigmund.  Dora: An Analysis of a Case of Hysteria.  Ed. Philip Rieff.  New York: Simon and Schuster, 1997.  Print.

Freud, Sigmund.  “On the Psychical Mechanism of Hysterical Phenomenon.”  The Standard Edition of the Complete Psychological Works of Sigmund Freud Vol III. Ed. James Strachey.  London: Hogarth Press, 1953.  27-39.  Print.

Freud, Sigmund.  “Some Psychical Consequences of the Anatomical Distinction Between the Sexes.  The Standard Edition of the Complete Psychological Works of Sigmund Freud Vol XIX.  Ed. James Strachey.  London: Hogarth Press, 1961.  248-258. Print.

Gallop, Jane.  “Keys to Dora.”  In Dora’s Case.  Eds. Charles Bernheimer and Claire Kahane. New York: Columbia University Press, 1990.  200-220.  Print.

Gilbert, Sandra M.  “Introduction: A Tarantella of Theory.”  The Newly Born Woman.  Trans. Betsy Wing.  Minneapolis: University of Minnesota Press, 1991.  Print.

Halberstam, Judith.  “You Cannot Gaga Gaga.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  6 Apr. 2010.  Web.  18 Apr. 2010.

Hall, David.  “‘Just Dance’ and ‘Telephone’ as Two Sides of the Same Coin.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  12 Apr. 2010.  Web. 18 Apr. 2010.

Hampp, Andrew.  “Gaga, Oooh La La : Why the Lady is the Ultimate Social Climber.” Advertising Age.  22 Mar. 2010.  Academic Search Complete.  Web. 1 Apr 2010.

Hiatt, Brian.  “New York Doll.”  Rolling Stone.  11 Jun. 2009.  Academic Search Complete. Web.  1 Apr 2010.

Micale, Mark S.  “A Short ‘History’ of Hysteria.”  Approaching Hysteria: Disease and Its Interpretations.  Princeton: Princeton University Press, 1995. 19-29. Print.

Mulvey, Laura.  “Visual Pleasure and Narrative Cinema.”  The Audience Studies Reader. Eds. Will Brooker and Deborah Jermyn.  London: Routledge, 2003.  133-142.  Print.

Schutzman, Mady.  The Real Thing: Performance, Hysteria, and Advertising.  Hanover: University Press of New England, 1999.  Print.

Showalter, Elaine.  Hystories.  New York: Columbia University Press, 1997.  Print.

Szymanski, Mike. “Lady GaGa admits her hit song 'Poker Face' is about her bisexuality." Examiner.com Calgary.  17 Apr. 2009.  Web.  21 Apr. 2010.

“Telephone.”  Dir. Jonas Akerlund.  Perf. Lady Gaga and Beyoncé.  Ladygaga.com. Web. 21 Apr. 2010.

Wald, Christina.  Hysteria, Trauma, and Melancholia: Performative Maladies in Contemporary Anglophone Drama.  New York: Palgrave Macmillan, 2007. Print.

Winslow, Franklin.  “Lady Gaga: In Search of a New Thriller.”  Gaga Stigmata: Critical Writings and Art about Lady Gaga.  10 Apr. 2010.  Web.  28 Apr. 2010.


[3] See, for example, models displayed on popular dating website http://www.lavalife.com/.

[4] Mulvey was of course critiqued for positioning men as the sole controllers of the gaze, and she later revised her claim.  While in “Bad Romance” Gaga is performing for a specifically heterosexual male gaze, with which viewers are asked to identify, her relationship to audience spectatorship is much more complicated (and queer) in “Telephone.”  This discussion, however, lies outside the scope of this paper.

[5] In addition to her rumored hermaphroditism, Gaga’s sexuality has been the subject of widespread media interest.  In piece on Gaga for Rolling Stone, Brian Hiatt writes that “Gaga considers herself bisexual, but her attraction to women is purely physical.”  Gaga further claims that her song “Poker Face” is about “having an unreadable "poker face" so that she can be with a man, but fantasize with a woman” (Szymanski).

[6] http://www.youtube.com/watch?v=fF9A2OTZr0o 

________________________

Writer Bio:
Derritt Mason is a Ph.D. student in the Department of English and Film Studies at the University of Alberta in Edmonton, Canada.  His dissertation explores representations of queer youth identity in fictional and theoretical texts, and he's had a thing for Gaga ever since she bled to death while performing "Paparazzi" at the MTV VMAs.

Monday, 10 May 2010

2010: A Gagadyssey

by Meghan Blalock

It's been a few months since Lady Gaga's video for Bad Romance premiered and I first wrote a blog post comparing the video's aesthetics to Stanley Kubrick's A Clockwork Orange and 2001: A Space Odyssey. Now, I want to take the comparison a bit further and talk about the two main themes that consistently present themselves in Gaga's work since the Bad Romance video premiered, and which also show themselves in Kubrick's work: ultraviolence and technological evolution.

First of all, the opening shot of Bad Romance is strongly reminiscent of a famous shot from A Clockwork Orange.
True, Gaga's shot is black on a white background, while Kubrick's is obviously white on black, but the composition is still essentially the same, and they serve as foils of one another. In the bottom photo, Alex (the main character of Clockwork) and his gang are holding glasses of milk or have glasses of milk on the lady tables in front of them. Gaga and her entourage have similarly shaped gold glasses on the floor surrounding them. The two girls sprawled on the floor in front of Gaga are strikingly similar to the lady tables in the Clockwork milk bar. Worth noting: in the film, Kubrick starts this shot wide and slowly zooms in, as if we the viewers are walking toward Alex and his gang; the shot in Bad Romance moves the same way. Also important: the tingy music playing during this part of Bad Romance - and again at the end of the video - is eerily reminiscent of the theme from Clockwork, called Ultraviolence, which you can listen to here, and which Gaga famously used during her time in New York, post-Stefani and pre-fame, as the intro to her performances in dive bars on the Lower East Side.

After the camera zooms in slowly for a few seconds, it cuts to a close-up of Gaga and her razorblade glasses. In an interview with MTV, she said that she wanted these to represent female strength, as an homage to the women she knew in New York who carried razorblades in their mouths - but when I saw them, I immediately thought of this scene from Clockwork, clipped below, during which Alex undergoes a Pavlov's Dogs-reminiscent procedure to make him physically ill when he witnesses or feels the urge to commit acts of violence.
The significance of Gaga's nod to Clockwork and its pervasive theme of Ultraviolence has become more and more clear as she continues to produce work that focuses on the aestheticization of violence. Clockwork is arguably the best example of contemporary art - at least pre-Gaga - that thoroughly aestheticizes violence; the film depicts heinously random acts of violence performed by a beautiful person, wearing beautifully clean clothing, illuminated by beautiful light, in meticulously beautiful settings, and backed by the beautiful orchestrations of Beethoven. The influence of the film on the Bad Romance video is significant because the first video off The Fame Monster preceded a slew of work she produced that also aestheticized violence, the most prominent of which is her video for Telephone, which includes a scene of Gaga and Beyoncé doing a choreographed dance routine in a diner filled with the dead bodies of the people they just poisoned - not unlike how Alex and his gang dance around their victims before beating and/or raping them.

Even more abundant than the imagery of Clockwork in the Bad Romance video is the various imagery from Kubrick's 2001: A Space Odyssey. First, it should be noted that the entire futuristic look of the Bad Romance video is incredibly similar to 2001: the white lights, the glowing floors and walls, the monster pods, the clothing. During the first part of the video, the camera zooms in to reveal Gaga's finger on some sort of black speaker/MP3 player. It reminded me of the monolith, the big black rectangle in 2001 that, depending on who you ask, might represent a number of different aspects of human existence. Here, in relation to both Kubrick's film and Gaga's video, I'm going to argue that it represents human technological evolution as it relates to the self.
The monolith theme - some sort of rectangular black object against a white background - keeps reappearing in Gaga's video, just like it keeps showing up in different places in 2001. First of all, the semblance below is undeniable. The first is a shot from Bad Romance, when the sun is coming up right before we see her little monsters emerging from their pods. The second is from 2001, a shot of the sun rising over the edge of the monolith, flipped on its side.
The monolith keeps appearing. First, Gaga herself as monolith.
We see Gaga crawling between two monoliths (her suitor's legs).
The computers that show the winning bid for Gaga are sideways monoliths.

Later, the suitor becomes a monolith.

Soon after, he becomes incinerated. However, he is replaced by a scantily-clad Gaga, all in black, on a charred black bed. Yep, huge monolith.
Oh, and speaking of that bed/bedroom - look at this famous shot from 2001.
True, the bedroom in Bad Romance is simpler - from what we see, there are no chairs or armoirs or Greco-Roman statues - but the similarities are still striking.

Now that it's clear that Gaga incorporates the imagery of the monolith from 2001 in her video for Bad Romance, it's crucial to understand why she does this. We first see the monolith in 2001 in the middle of a desert, during prehistoric times, when humans are still technically apes, covered in hair and not yet walking erect. We see a group of them huddling together, squawking and milling about while they, presumably, forage for food (grass) and water. We then see a sequence of events separated by black screens - the band of apemen fighting with another group, one of the apemen getting attacked by a leopard - before we see the apemen go to sleep, only to wake in the morning to the presence of the monolith, large, black and humming. They gather around and the group's leader hesitantly reaches out and touches the monolith; this is when the sun begins to rise over the edge of the object, producing the shot I mentioned earlier. Later that day, the group's leader is foraging for food when he picks up a bone and realizes he can use it as a weapon. He starts beating a skeleton with it, as an image of the monolith flashes before us again.
The next day, we see the apeman use his newly discovered tool to actually kill one of his fellow apemen. I would argue, in this case, that Kubrick intended the monolith to be the object that inspired the first step in human evolution. Had it not been for the contact with the alien monolith, the apemen may have never been inspired to think outside the box of their current forage-and-gather way of life. This is further supported by the various stages at which we see the monolith appear in the film. We next see the monolith in the year 2000, buried under the surface of the moon. It has been discovered by a group of spacemen, who treat it as evidence of alien life and make efforts to hide its existence from the general public. They go to the moon to see it, and we see Dr. Floyd, the leader of the spacemen, approach the monolith and reach out a gloved hand to touch it. They all gather around the monolith to take a photo as the sun rises and sunlight hits the object. Suddenly a deafening, high-pitched note emits from the monolith and they all crouch to protect their ears.
The third monolith is seen later in the film, during the main character Dave Bowman's voyage to Jupiter, orbiting the planet. The fourth and last appearance of the monolith in the film is when Dave, now a balding old man lying in bed in some sort of parallel universe, reaches out for it in the bedroom pictured above. As he reaches for it, he is transformed into a fetus in utero, which we then see floating in space. All three of the significant human interactions with the monolith immediately precede an important technologicaly evolutionary step: the discovery of tools, the discovery of alien life, and the discovery of the self, which is, Kubrick seems to be arguing, the ultimate point of all technological advancements. The films depicts a sort of direct lineage of evolution: apeman, apeman with tools, human, human with (bigger, better, badder) tools, aliens, and a return to the ultimately vulnerable state of the human ego.

All of this is significant because Gaga, as an artist and as a businessperson, continues to prove that she is ahead of the curve when it comes to technological advancement. She was named creative director of Polaroid earlier this year, and just recently tweeted about the work she is doing to advance their brand. When it comes to branding herself and utilizing the Internet to do so, she is at the forefront. She tweets regularly, and her Bad Romance video has been viewed more than 360 million times since it was released last fall, pushing her total number of Vevo video views past 1 billion - making her the artist with the most online music video views ever. This is quite impressive when you consider that she has only been making music as Lady Gaga for a few years, and she has only been super-popular for just more than one.

The Lady also doesn't shy away from product placement, regularly placing her Heartbeats by Lady Gaga headphones in her videos, in addition to ads for Virgin Mobile, who supports her concert tour The Monster Ball - both next to what one can assume are paid ads for PlentyofFish.com and her own Polaroid, among others. Everything she touches seems to turn to evolutionary gold, starting trends at the same time she taps into existing ones. She utilizes the technology of her (and our) generation better than perhaps any artist in the history of music, or perhaps American culture. At the beginning of May, she will release a USB version of The Fame Monster that contains 800 MB of content, including the album and all her music videos to date. And, of course, it's cleverly designed.

In addition to the correlation of Gaga's push for technological evolution with the evolutionary symbolism of the monolith in 2001, the overarching theme of evolution is prevalent in not only the Bad Romance video, but the Monster Ball Tour as well. In Bad Romance, the video begins with Gaga and her crew emerging from pods labeled "monster," then we see her slowly evolve from a creature with a hunched back and a protruding spine to a creature with a monster-inspired hair piece (barely visible, it's the dragon-like creature made of hair tied into her own hair), to a beautiful creature being auctioned off to the highest bidder, to an even more beautiful creature conflagrating her bidder. Similarly, the Monster Ball Tour begins with a dimmed Gaga, donning flashing LED lights behind a screen, walking around aimlessly, like she's looking for some sort of direction, and we see her slowly grow through different stages of her musical life. Gaga on the development of a concept for the tour: "We started talking about evolution and the evolution of humanity and how we begin as one thing, and we become another. I begin as a cell and I grow and change throughout the show." She evolves through different stages of battling her personal demons - love, sex, money, alcohol, fame - concluding by emerging from her now infamous orb to perform, of course, Bad Romance, the song that inspired the music video that most directly relates to Kubrick's emphasis on evolution.

More important than her ability to evolve the technology of pop culture before our eyes, I would argue, is Gaga's ability to do what Kubrick seems to be illustrating in 2001 - and this is also a prevalent theme in the Monster Ball Tour - to bring us all, ultimately, back to ourselves. Gaga has been quoted as saying things like, "When they ask my fans why they love Lady Gaga, I want them to say, 'I don't love Lady Gaga. I love myself.'" Just like Kubrick used the monolith in 2001 to trace the technological evolution of man away from and then back to himself, Gaga uses this same imagery in the Bad Romance video as a symbol for what she ultimately stands for as an artist: a celebration of the self. No matter what she reflects back at us, she consistently emits the message that it doesn't matter: we are perfect just the way we are.

The reason the Kubrick references in the Bad Romance video are significant is that they pinpoint two reasons why Gaga is important to current-day American culture: like no one else in mainstream media, she comments on the ultraviolence that we have all grown so accustomed to, and she pushes pop culture and music into the future technologically while serving to simultaneously illustrate various aspects of human evolution and bring us back in touch with ourselves. As Gaga wraps up working on the music video for Alejandro, one can only hope to see a Gomer Pyle or Dr. Strangelove type on the screen, talking to us about violence and technology, but really saying so much more.


Author Bio:
Meghan Blalock is a writer and editor based in East Harlem, New York. She is a research editor for Gotham magazine, and she writes for Gotham's website. She also maintains a blog that won Blogger's Blog of Note award in December and was linked to by The Washington Post in February. She also writes poetry, some of which she posts to her blog, and reads aloud at Cornelia Street Cafe and the Bowery Poetry Club in Manhattan. Her next reading is at the Bowery Poetry Club this Sunday, May 16, at 4 p.m. She also just celebrated the one-month birthday of her first tattoo, an inked homage to Lady Gaga's hair bow. Little monsters forever. She can be reached at mcblaloc@gmail.com.

Sunday, 28 March 2010

Aase Berg's With Deer and Lady Gaga's "Bad Romance" Video: Fashion & Skins

by Steve Halle

Lady Gaga's "Bad Romance" video shares many of the same concerns with femininity as Aase Berg’s With Deer, albeit using a much different stream of images. Lady Gaga’s video and Berg’s collection of poetry portray the feminine as spectacle that morphs. These morphs are images that get tested, tried out, put on, and taken off again. They are fashions that are shaped, woven, chosen, or imposed.


First, off to the Bath Haus of Gaga to talk about spectacle and the gaze. The opening of Lady Gaga's video, set up like a painting, like portraiture, lets me know that this video will be all about looking, being looked at, and the self's capacity to imagine all the angles of that looking. Lady Gaga will be the center of it all, the hinge for the action upon which all gazes converge. In the opening tableau, Gaga is enthroned with her entourage and her posh accoutrements (Zikmu Parrot by Starck $1600 wireless speakers product placement), revealing that fame has placed her into a rarefied position, and the spectacle of her fashion positions her as well aware (razor-blade spectacles as razor-sharp vision; outfit that looks reptilian and tough yet gilded, armor-like). This image is much like an album cover and the stasis it implies, but once the video becomes dynamic, this (self-)image starts to morph.

The first change we gaze at is Monster Gaga born from the womb of a sensory deprivation chamber, complete with monstrous vinyl innocent-white catsuit and mask alongside background dancers who participate with Gaga in awkward/awful dancing, juxtaposed with a doe-eyed, cute, baby-like Gaga resembling a child's toy and a black-clad chic Gaga, complete with crown, looking at herself in the mirror (mirror-stage?), a reflective, self-examining stance.



And who should come to yank Gaga out of her innocence? Not men as might be expected, but two women, and they appear in the video around the same time as a pristine, status-quo beautiful, Madonna-clone Gaga while almost simultaneously Monster Gaga begins dance moves that parody Britney Spears, the status quo image of feminine fame with her fist pumps. The female orderlies give Baby Gaga a martini to desensitize her, and this produces a Debutante Gaga, complete with tiara and silver lingerie, whose femininity is covered up and cloaked but not for long, as women again expose her to the gaze of the waiting throng of dark-clad men. As Debutante Gaga sexualizes herself, crawling on all fours toward the men, a new Monster Gaga appears in a separate location (later I learn it's the bedroom), complete with grotesque reptilian spine and bat-like form on her head, even as the men begin to bid on her.

Using the bullet-time shooting popularized by "The Matrix," the next Gaga is in black lingerie, jewel laden, and surrounded by men, with an S&M mask that signals her dominance, perhaps, juxtaposed with a Satellite Gaga, transmitting a version of her sexualized body in the round. Cut to a Super-Fashion Gaga in her costume, which is fashion gone bad, turning Gaga into an animal form (note the hair as an ear-like coif) in an ornate suit that looks like a costume Louis XIV might have donned at Versailles. Rarefied by the fame from her transmission into the object of desire, to the point where she can wear golden, decadent outfits, we see Gaga wearing a faux-polar bear skin wedding train and marching to the bed with the highest-bidding suitor, who we can watch Gaga gaze at as the reflection of him undressing is in her mirrored sunglasses.


Vixen Gaga clad in red lingerie emerges next, face made-up the same as the Polar-Bear Gaga, and these are juxtaposed with pristine Madonna-clone Gaga, who looks pained, screaming and is revealed to be wearing the same bat-like hat/headpiece as the reptilian second Monster Gaga. Polar-Bear Gaga does the big reveal for the suitor while the viewer gazes at the scene, Super-Fashion Gaga fires the gun, and the suitor's bed begins to burst into flames as Vixen Gaga  comes into her own and pristine Madonna-Gaga weeps over the corruption of self by lust (romance gone wrong). Polar-Bear Gaga stands in a pose resembling the opening tableau, in the bedroom but not of it. Vixen Gaga triumphs and we get a dirty-legged, smoking, Grotesque Gaga lying in bed next to the skeleton of her suitor, her tits shooting sparks through her bra, the final tableau. She is now the stereotyped sexually "hot" female, sitting and smoking after destroying the suitor with sex, but that's the cliche, isn't it, a monster's been created.


Which Gaga is the real one? All of them, of course, although the reflective, rarefied, toughened-up Gaga of the opening tableau may be the one with which she most identifies now.

***
The correlation between Lady Gaga's "Bad Romance" video and Aase Berg's With Deer is a loose one as Berg goes about exploring skins in a much different way and without the burden of fame that is part of Gaga's spectacle of the gaze and the creation of her multiform feminine self. Jordan Davis, in his review of With Deer on Constant Critic, notes the cinematic aspects of Berg's prose poetry, comparing her moves to Bjork or Werner Herzog, while Lara Glenum sees teenage sci-fi parody in Berg's work in “‘From Cosmos to Cosmetics’: A Note on Aase Berg’s Guinea Pigs & Girly Kitsch” in Action Yes!

I agree with these readings, but I view Berg's poetry as having the ability to look at the world through not only a totalizing lens but also a microscopic or subatomic one (her later works like Dark Matter use the language of string theory and theoretical physics). Her work often appears like one of those blacklight fantasy posters with its hard neon colors when shown from afar, but her work also has the ability to zoom in, not unlike the opening juxtaposition of David Lynch's "Blue Velvet," where we toggle back and forth between the idyllic Lumberton and the awful writhing beetles, from quaint meadow to trash to the ants on the decomposing ear.

Berg's work, like Lady Gaga's video, sets up a series of allegories in which Berg puts the narrator into certain animal skins, such as the fox and the deer, and compares the he of the poem with the horse in "In the Horrifying Land of Clay:"
There was an evil horse that galloped with me on its back. Beneath the hair-strap his muscles moved and chafed against the muscles of my taut inner things which clamped down around his body. I was scared and breathless and dynamic for this tall evil horse was my enemy.[...] I froze in my skin—it pined and chafed against the sharp wind that hurled its sharp drops against my egg-face. There was an evil horse that galloped through the horrifying land, an evil and dark horse with manhood and musculature, and I was thrilled to have him as my enemy.
More chafing and discomfort occurs in "Seal Mutilation" in lines like "The seal flesh loosened slowly.[...] I too waited and had sensations in my hull. [...] The armor plates began to chafe against the fur" (the seal skin echoed later in "Deep Inside the Rock") and in the subsequent poem "The Snail Ancestry" where "The girl's skin was bare and chafed-up from the friction of the limp, flailing animal. It was vaguely reminiscent of a fox, but he could not be sure—the animal's forms and shapes had long since ceased to be determinable in this evil landscape."

Later, we find her carrying "Deer Fabric:" "The deer fabric is thin. I carry it cautiously as if it were a cloud in my hands," which later gets dropped: "I release the cloud now, the bundle. And nailed to my increasingly deader body I wait for everyone to turn in my direction, to me and the glowing fabric." Even geometric forms discomfit her as "The Hypotenuse" reveals, and a galaxy is no safe haven:
Out in the Andromeda, out in the hybrid galaxy, the Hypotenuse writhed around her own shoulder. She writhed inside her horrible, backward body, she writhed so that her insides chafed against the shell, so that her muscles rubbed raw against the inside of her skin.
In the poem "Deer Quake," the speaker recounts being inside the deer, inside the cute or pretty body ("I have moved around the deer, I have fastened my fibers to the dancing, severe deer. [...] I have moved around the rare glass deer of September.")  and feeling completely uncomfortable before a change, an emergence, a distancing from the deer happens:
There is a light in the deer, there is a light in the deer, there is a light deep inside the cavity deer! Now the blood surface song surface is heaving! It quakes through me and the deer. Fibers ache in my sharp border. Now the painful deer tears now it breaks. Now the deer and I burst and are exposed—
Here the speaker is born out of or separated from the deer, exposing them both, like the illusion that one can stay within the cute, within the deer fabric that has been fashioned and the speaker has been forced to carry. She has become that thing and separated. There is no skin that does not chafe, nothing in nature has a comfortable flesh to inhabit, from the grass that gets chewed to "seed flour" in the deer mouth to the geometric forms of the galaxy. The speaker finds only chafing, cutting, fluid leakage, and open sores, but the painful discomfort comes before the "time for the cutting to slowly start to heal."


Author Bio:
Steve Halle is the author of the poetry collection Map of the Hydrogen World (Cracked Slab Books, 2008) and the chapbook cessation covers (Funtime Press, 2007).  His creative and critical work has been published in Another Chicago Magazine (ACM), Cordite, Jacket, Moria, milk magazine, and OCHO, among others.  He edits the online journal Seven Corners and is a staff reviewer for Poets & Artists (O&S).  He is a PhD candidate at Illinois State University in Normal, IL.

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